Do you really know what your dream customer needs? Now that we have absolute clarity about who our dream customer is - who we serve, what drives them...
Getting to Know Your Dream Client- Tales of Marketing Transformation # 019
Are you really clear on who your dream client is? In the last episode, we learned about our Lighthouse and the four pillars of our business - our Who,...
Follow the Light - Tales of Marketing Transformation # 018
Are you shining your light brightly to be exceptional and to serve your audience? Can they see your light and do they know what that represents? In t...
Your Marketing Guide - Tales of Marketing Transformation # 017
What if you had a blueprint for your marketing to guide you on the best path of your marketing journey and allow you to focus on enjoying the journey?...
Every Touchpoint Is an Experience - Tales of Marketing Transformation #016
Is your customer’s experience consistent with your brand promise? In this episode, I want to explore the idea of the customer experience. Every custom...
The Bridge: Getting Your Customer from their Before State to their After State - Tales of Marketing Transformation #015
What business are you really in? What's the bridge or the vehicle you provide to take your customer from their before state to their desired after sta...
What's Your Dream Client's Need? - Tales of Marketing Transformation # 014
Do you truly understand your dream customer's problem, pain or need? I hope you enjoyed and gained value from my last episode, where I enlisted Russe...
Traffic Is People - Tales of Marketing Transformation # 013
Who is your dream customer? What do you know about them? Where are they congregating? In this episode, I want to highlight another aspect of communi...
Communicating Your Message to Your Ideal Client - Tales of Marketing Transformation, Episode #012
Is your communication to your ideal target market, getting the response you desire? A key part of all customer journeys is communication. Have you eve...
Recharging Your Business Battery - Tales of Marketing Transformation # 011
How are you charging your business battery? In the last episode, I spoke about the customer journey with you and what might be broken in that; in part...