Failure Is A Temporary Stop On The Road To Success
The latest episode of our podcast ‘Talk Life Science Marketing Analysis’ is available for download. This episode was recorded just prior to the Corona...
Talk Life Science Marketing Analysis
Share:
Listens: 7
About
'Talk Life Science Marketing Analysis'. In this podcast we explore marketing and media analysis for life sciences. Touching on topics from marketing data to our guests biggest marketing failures and successes, because it is in learning from others that the magic happens.
Managing and Measuring Crisis Communications During the COVID-19 Pandemic
These are unprecedented times. As such we have recorded a bonus episode of our podcast ‘Talk Life Science Marketing Analysis. This episode 'Managing a...
Thermo Fisher Scientific Talks Life Science Marketing Measurement
For the latest episode of ‘Talk Life Science Marketing Analysis’ podcast, I was privileged to interview Jim Heeren, Senior Manager Marketing and Strat...
Listen to Anecdotes But Act on Data
In this episode of the ‘Talk Life Science Marketing Analysis’ podcast, I interview Liza Rivera, Vice President of Global Marketing at Fujifilm Diosynt...
Stop Doing The Stupid Stuff! Cost Per Lead Is All That Matters (Yes, Even For PR)
In this episode of the ‘Talk Life Science Marketing Analysis’ podcast, I interview award winning ‘Queen of Measurement’ Katie Paine. We discuss the im...
People + Technology = Winning Formula in Evaluating Marketing Success
In the latest episode of our podcast for data-driven life science marketers, Laura interviews the visionary VP of marketing at Nanotemper, Jocelyn Dav...
Data-led Marketing: a Natural Fit for Scientists, But Not for the Faint of Heart
In this first episode of the 'Talk Life Science Marketing Analysis' podcast, I interview my business partner at Covalent Bonds, Olga Torres. We explor...