The great match up: Measurement vs. Evaluation
It’s measurement month – again – and (off the) TalkTrack is back to answer your most pressing questions. This year we’re going to take a deep dive int...
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About
The Public Relations profession is changing and evolving faster than ever before. TalkTrack is your window into the future of PR where challenges are solved, opportunities uncovered and issues debated. Tune in fortnightly for your TalkTrack. Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR. Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.
A long year, a brighter future
2020 hasn’t been fun for anyone. Well – apart from those who invested in purchasing pandemic insurance, before the pandemic. For the season finale, we...
Creativity, culture and the future of communications
The past ten years has been fairly revolutionary for the public relations and communications industry. Sling & Stone has been there for every moment o...
Leading and communicating through a pandemic
The pandemic has placed demands on every aspect of business operations across the world, and the responsibility for managing these pressures and then ...
Is it a good time to be a PR professional?
The government’s cutting funding, the media landscape is shrinking and yet, communications is more than ever playing a critical part in society, throu...
Pitching in a pandemic and much more
We’re starting to see some green shoots in PR agencies with an increase in hiring and movement across a range of sectors. But this doesn’t mean that t...
Checking in on the evolving media landscape
There is an industry stereotype that journos find PRs frustrating and annoying, and vice versa. Over the past six months, COVID has accelerated some o...
When an agriculture graduate writes the Minister's press release
Join Shane Allison, CEO of Public Address and the co-host of (off the) TalkTrack, Mylan Vu, founder of Vu Consulting, Leigh McClusky, PRIA National Pr...
The intersection of public relations, journalism and diversity
It's no secret - the public relations landscape isn't particularly diverse. Does this feed into the types of people that the public relations industry...
What does the other side look like for agencies?
The COVID-19 crisis has made and broken many agencies and shifted the traditional agency/in-house debate as many professionals look for the stability ...