Public Relations and Advertising have never really seen eye-to-eye – but increasingly we’re seeing creative ideas executed through earned media taking centre stage in awards, brand campaigns and marketing budgets.Join Harrie Jack, Head of Creative Services at Magnum & Co, David Coupland Group Strategy Director at Haus , and co-hosts Shane Allison and Mylan Vu to discuss the role of creativity in communications, the battle with adland for creative ownership and how to deliver the best creative results in communications.To learn more about the new PRIA x Compton School partnership and the Creative Advisory Panel David and Harrie are on, visit: https://www.pria.com.au/events/pria-compton-school/

TalkTrack

Did we lose the creativity war with Adland?

The world is filled with COVID-19 crises currently - with many agencies helping their clients prepare for any eventuality, and in-house teams drafting up contingency plans for the end of the world.Join Taryn Williams, CEO and founder of theright.fit, David Leahy the Head of Marketing and Communications at JDRF, and co-hosts Shane Allison and Mylan Vu to discuss whether there really is a need for crisis planning for every situation, unpick the best and worst of COVID-19 comms and dive into how - and when - communications will get back to normal.

Signs your agency is bullsh*tting you into crisis comms you don't need

We're back!Talk Track, the podcast for the PR, communications and marketing industries, is back for a second season with a twist. This year, Shane Allison is joined by Mylan Vu as Co-Host, and the rebranded (off the) Talk Track is back from Tuesday12 May for an initial season of 10 episodes. This season will focus on the news and opinions in the world of communications which are all too often swept under the rug or put in the "too hard" basket.Shane and Mylan will be joined by in-house and agency industry leaders to discuss everything from visas, diversity and talent, to salaries, burnout and the persistent allure of in-house jobs. Listen in for an exclusive preview of Season 2.

Season Two Preview

It’s measurement month! The Public Relations Institute of Australia and the International association for the measurement and evaluation of communication host measurement month every year in November. It’s a time to dive deep into one of the most crucial – and often overlooked – parts of communications in practice.Join Stuart Wragg, Strategy Director at Herd MSL, Symon Madry Practice Head, Technology and Business at Red Havas AU, David Leahy, PR Lead at JDRF and host Shane Allison, CEO and Founder of Public Address, as they dive in to the thorny side of measurement and discuss what you should be measuring, how you should measure it and the skills required for measurement in the 21st Century.TalkTrack would like to commend the PRIA's ECC for organising measurement month. Following feedback from the ECC that our host Shane Allison's comments could be interpreted as advocating for the return to Advertising Value Equivalents (AVE's), we would like to clarify that at 15:35, Shane is advocating for an industry discussion on the best way to report and communicate value to executives and boards, not for the use of AVEs. For more information on why you shouldn't use AVEs, AMEC has a great article here and PRIA has helpful guidance here.

Does PR need to generate ROI?

The Melbourne Cup. Yet another public holiday for Victoria, an afternoon off work for the rest of the country and an absolute mystery to the rest of the world.This year the Melbourne Cup attracted more than a crowd to the races – controversy over the treatment of retired horses, discussions about gambling and the six horses that have died since 2013 participating in the Cup caused a large number of Australians to say nup to the cup. Join Susan Redden-Makatoa, Executive Director at Temple Search, Benjamin King, CSR and Public Affairs Manager at Finder and TalkTrack host Shane Allison, CEO and Founder of Public Address as we dive into the controversy, tackling the communications response, what employers’ actions demonstrate about the cup and how a company’s operational response about these issues can speak volumes about their purpose.

Australia didn't go to the races

Podcasting. You’d have to have been living under an internet-free rock to have missed the proliferation of podcasting in Australia and around the world. This wave of new content has created opportunities and threats for public relations practitioners around the world.Join podcast producer Daren Lake, Smoke Signal host Paul Cheal and TalkTrack host Shane Allison as they take a deep dive into the ins and outs of podcasting for PR professional. We’ll tackle how to create a podcast for your company or a client, how to come up with a podcast concept and how to pitch a guest into a podcast.

The meta-meta podcasting and podcasts episode

Porque no los dos? Motherhood and PR, can you do both?Agency life is known for being fast-paced and demanding. Finding balance as a working parent amongst that can be hard (is there even such a thing?).While we’ve come a long way — equal rights are getting better, flexible working is for most the norm, and the idea of both parents working or dad staying home is much more accepted — it’s only natural to question how having a baby will impact your career.In this special edition of TalkTrack, guest host Clementine Crowther, Partner at Loam Partners gets into the nitty gritty of returning to work after starting a family. With guests Skye Lambley, MD atN2N Communications, Kelly Stambanis, GM at Thrive Communications and Carla Webb, Senior Account Director at Edelman dive into the age-old question ‘Can PR agency life and motherhood really go hand in hand?”.

Porque no los dos? Motherhood and PR, can you do both?

opr’s Futures report is one of the hotly anticipated trends reports that sets off discussion on the year ahead and how agencies and companies will respond. This episode of TalkTrack dives into the Decade of Do, how ugly is beautiful again and the meta-advertising phenomena, all of which are in the fifth annual Futures report which examines 19 new insights that will shape marketing and communications in the next decade, with the report’s authors, the CEO of opr Richard Brett and Chief Creative Officer Bridget Jung, and our host Shane Allison, CEO and co-founder of Public Address.

The future's future report with opr

2GB's bad, no terrible, no really awful week, what went wrong for PwC and Facebook, and one of the perils of working in PR - whether you manage an in-house team or work in an agency, public relations professionals tend to be demanding and not leave a significant amount of time to spend future-gazing or pondering the trends that will shape our industry.Fortunately there’s a range of resources out there for PR professionals to pick up and utilise in their day-to-day work, from university research reports like the USC Annenberg’s Global Communications Report through to reports from Australian and global agencies on the trends that will shape the evolution of PR. Join Jackie Crossman, one of the Authors of Red Havas’ Res Sky Predictions, David Leahy, PR Consultant at Volt and PR Lead at JDRF, and David Skapinker, the Head of ANZ at Telum Media for a deep dive into the PR news of the fortnight.

Keeping up with the Jones show

Public Relations seems to be the home of the cynic – whether by nature, nurture or conditioning, cynics seem over-represented in the profession. Woolworth’s Ooshie’s campaign has taken Australia by storm, resulting in positive, and negative, coverage in every major outlet across the country.When the supermarket chain launched a new green Discovery Garden campaign, it piqued the inner cynic in Karen Porter, the founder and creative director at social-impact-led Underground Communications. Join TalkTrack as we discuss Ooshies, ethics and cynicism in the Public Relations industry.

Is it only cynics that survive in PR?

While TalkTrack is on a two week break, we thought we'd share one of our host's favourite episodes with you. TalkTrack will be back with a fresh episode on the 3rd of September.We all love to pitch for new business. Or do we? In episode four of TalkTrack, Shane Allison, CEO of Public Address, is joined by Lori Susko, Managing Partner - PR and Social at Creature Agency; Andy West, Group Chief Development Officer at Hotwire; and David Leahy, Creative Lead at Sefiani Communications Group/ PR Lead at JDRF who discusssed a favourite topic of communications professionals: Pitching. The pitching process can be exhilarating, frustrating, rage-inducing, and incredibly rewarding. With failure rates for new business pitches far outnumbering success stories, how can agencies make better use of their time?Join our guests as they discuss: the merits of being brave under the pressure of a demanding client; tools and resources to avoid wasting time on unwinnable pitches; can industry bodies play a role in alleviating the pressure to pitch? Is there a possibility of agencies charging for pitches?Andy West from Hotwire on understanding the prospect's intentions prior to pitching: "Stalk on LinkedIn. It's one of the most valuable resources in a new business pitcher's armoury."This episode first came out on 15 April, but we're re-sharing it for your listening pleasure while TalkTrack is on a short break.Lori Susko from Creature Agency discussing the industry-wide failure rates of pitching: "70% of time is spent on work that goes nowhere. If you put a money figure on that."David Leahy from Sefiani/ JDRF in regards to multiple agencies lining up to pitch to the same client: "I think we're our own worst enemies in that respect."Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR. Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

I pitched an idea and then I delivered it

Measurement, metrics and return on investment – these are key challenges facing public relations and marketing today. After a fortnight where the Australian media industry has been focusing on broader measurement with PwC coming under fire for their report for Facebook, TalkTrack dives into the measurement picture.Join Bessie Hassan, Head of PR & Communications at Finder and Jaime Nelson, Managing Director – Strategy and Marketing Services at Hotwire, and our host Shane Allison, CEO and co-founder at Public Address as they share their perspectives on measurement in PR & Marketing and Uber’s attempt to spin their way out of trouble on AM radio.

What's the benchmark? The measurement episode

The great career path debate for PR professionals has always been in-house vs. agency. Both have always offered different experiences and opportunities, causing great schisms in the PR community as the merits of the different career approaches are discussed and debated at length.Recently the debate seems to have shifted in favour of a career in-house, something which spurred Susan Redden-Makatoa at Temple Search to take to the opinion pages of Mumbrella to defend the choice of a career in agency.Join our guests Susan Redden Makatoa, Director, Search at Temple Executive Search, · David Leahy, PR Lead, JDRF/PR Consultant, Volt Bank and Alexis Carroll, Senior Account Director, DEC PR as they take a deep dive into the schism and explore whether an agency career path really stacks up in 2019, whether the agency model needs to evolve to met the needs of new professionals and whether influencers are really worth it after all?

The great agency/in-house debate

Programmatic advertising is under more pressure than ever before, with consumers increasingly demanding control of their data – and the big global players increasingly delivering it to them. From Sign In with Apple, major changes to cookies from every major web-browser; and GDPR to the ACCC’s final report into the Digital Platforms Inquiry, the online world we inhabit is being shaken up from top to bottom.Join our guests Paul McIntyre, Executive Editor at Mi-3 Group and Lori Susko, Managing Partner, PR & Social at 303MullenLowe and our host Shane Allison, founder and CEO at Public Address, as they discuss the opportunities for PR agencies in a post-programmatic world, are Australia’s anonymous comment sections a blessing or a curse, and is it appropriate for BWS, one of the largest liquor retailers in Australia to back Dry July, or is this just more cynical marketing?Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR.Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

Is the death of programmatic advertising an opportunity for PR?

Today’s media environment is one of rapid change. As a result, PR practitioners are under constant pressure to adapt their methods and work harder to reach the same audience as ten years ago. If today’s landscape is proving challenging for highly experienced communicators, how can someone in the early stages of their career flourish in such a high-pressure environment?Join Andrea Philips, Account Manager at Red Havas and 2018 PRIA Golden Target Future Leader, Tristan Courtney-Prior, a final year UTS Communications student and our host Shane Allison, co-founder and CEO of Public Address as they provide insights, advice, and discuss: is there such thing as “best practice” in today’s industry? Are universities adequately preparing graduates to walk into the current communications environment? The role of confidence in an individual’s career journey; and the essential skills communicators should develop to facilitate their career progression.Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR.Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

So you want to be a PR professional?

The Public Relations profession is changing and evolving faster than ever before. TalkTrack is your window into the future of PR where challenges are solved, opportunities uncovered and issues debated. Tune in fortnightly for your TalkTrack. Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR. Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

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