Chapter 14: Affinity Transfer and ROI
Drs. Kirk Wakefield and Jason Lee focus on Chapter 14 from the book, Team Sports Marketing.
Team Sports Marketing with Kirk Wakefield
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A podcast to supplement reading of the text, Team Sports Marketing. Find us at www.teamsportsmarketing.com.
Chapter 13: Affinity Transfer Model
Dr. Kirk Wakefield is joined by Dr. Jason Lee from UNF to discuss Ch 13 of Team Sports Marketing.
Chapter 7 - Setting Prices for Sports & Entertainment
Kirk discusses key terms from Chapter 7.
Chapter 6 - Foundations for Setting Ticket Prices
Chief Marketing Officer for the Houston Dynamo professional soccer club, Katie Sarantakes Scallon, joins Kirk to discuss setting ticket prices.
Chapter 5: Selling Season Tickets
Kirk joins Lane Wakefield of Mercer University in discussing key terms to aid students in learning Chapter 5: Selling Season Tickets. Read the textboo...
Chapter 4 - Data Analytics
Dr. Lane Wakefield of Mercer University joins the author of the text, Kirk Wakefield, in discussing key terms from Chapter 4 on data analytics.
Chapter 3 - Customer Relationship Management
This episode corresponds to Chapter 3 in Team Sports Marketing. Dr. Lane Wakefield, professor of Sports Marketing and Analytics from Mercer University...