Team Sports Marketing with Kirk Wakefield


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A podcast to supplement reading of the text, Team Sports Marketing. Find us at

Chapter 5: Selling Season Tickets

Kirk joins Lane Wakefield of Mercer University in discussing key terms to aid students in learning Chapter 5: Selling Season Tickets. Read the textboo...
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Chapter 4 - Data Analytics

Dr. Lane Wakefield of Mercer University joins the author of the text, Kirk Wakefield, in discussing key terms from Chapter 4 on data analytics.
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