I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  What if I told you that the simpler your business, the better? That the simpler your business is set up from an offers perspective, the faster you're going to grow from a revenue perspective? Seems counterintuitive right? In today’s episode, let me explain to you why this works. So often I see students that are trying to overcomplicate their business. They're trying to do too much because they think that that is the key to growing and scaling. It seems logical that if you add more to the business, then that will add revenue, but actually the opposite is true. And believe me, I made the same mistake when I was starting out, and I learned this the hard way.  Simplifying is the key. Instead of adding more offers, optimize what’s already working for you. Not only is that going to bring in more revenue than overcomplicating, it’s also going to make your own life easier!  If you’re trying to juggle multiple offers and just not getting the results you want, tune in to this quick tip episode and find out how to get things running the way you want! And, if you’re a course creator, an online coach, or maybe you have a membership site and you're ready for a consistent five or six-figure months, but you're not sure what you should be doing to get there, I want to invite you to apply for my newly up-leveled monthly accelerator coaching and mastermind program. It’s now open by application only, so to learn more or apply, go to rickmulready.com/accelerator. Links & Resources Mentioned in this Episode: rickmulready.com/accelerator

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Quick Tip: The Counterintuitive Approach to Scaling Your Business

I get questions all the time about how I run my business, so in today’s episode I’m finally taking you behind the scenes of what goes down. Hopefully you’ll learn a little about me and a LOT about yourself and what drives your own business!    Leaving the corporate world and embarking on my own entrepreneurial journey has been a pretty wild ride, and I have learned so much over the years that has helped me and I think could help you too. We’re going to talk structure, organization, and numbers as well as mindset, goals, and deeper purpose. We’re getting into it all!   If you like to learn by example, this episode is the PERFECT learning opportunity for you!  On Today’s Show You’ll Learn:  Where my business has come from, where it is now, and where it's going How my idea of success has changed since starting out  The importance of being clear on your deeper purpose  How an internalized lack, limited, and scarcity mindset can affect you as an entrepreneur  How your mindset around money creates lifelong habits and attitudes in your kids Why I have a small team The three units that I break my business into  The five core values that my team revolves around The importance of defining your values The value of success and accountability coaches  The difference between the Foundations program and the Accelerator program   This episode has been a great opportunity for me to reflect on what I’ve learned as an entrepreneur, and I hope it has provided some insight into your own, no matter how far along your journey you are.    If you want to join the waitlist for the brand new Foundations program that I am so excited about, go to www.rickmulready.com/waitlist.    If you want to apply for the Accelerator program, go to www.rickmulready.com/accelerator.   And If you want to apply for a position on my team, go to www.rickmulready.com/apply. We’d love to hear from you!    Full show notes available at www.rickmulready.com/404 

Inside My Business (Behind-the-Scenes of My Business Model)

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.    Today we’re diving into what a lead magnet is and how to create an effective one. It’s something that a lot of people find overwhelming, but I’m telling you now, it doesn’t have to be that complicated!    When we say “high converting” lead magnet, that’s really all relative. What’s high converting for one person, might not be for another. Like so many things in business, it’s all about figuring out your own audience and what they need! Once you’ve figured out what it is they need and how to give it to them, congrats! You have everything you need to create a successful lead magnet!    In this episode I’m sharing with you the four questions that you should ask yourself when creating a lead magnet, whether this is your first or fiftieth attempt. We’re also talking about what a lead magnet is, why they still have value today, and how to figure out what converts best for you.    If you’ve been wondering how to set up your own lead magnet, or how to get better results from one you already have, this is the episode you’ve been waiting for!   If you’re a course creator, an online coach, or maybe you have a membership site and you're ready for a consistent five or six-figure months, but you're not sure what you should be doing to get there, I want to invite you to apply for my newly up-leveled monthly accelerator coaching and mastermind program. It’s now open by application only, so to learn more or apply, go to rickmulready.com/accelerator.

Quick Tip: How to Create a High Converting Lead Magnet

Do you feel like you need permission to say that you have an idea worth committing to? Are you trying to prove to yourself and others that you have value? Imagine how free you would feel if those thoughts weren’t holding you back.   Today’s guest, Melissa Webb, felt like she needed permission. She even asked for my permission, and you know what I told her? Of course you have my permission but you don’t NEED it. Lifting that mindset block changed everything. She went from trying to please everyone and doing way too much, to offering a simplified service to an audience she truly wanted to serve.   Melissa Webb creates online writing communities to support and encourage families in home education. She is the owner and creator of Write On! Melissa is a published children's book author and a co-host on The Mel & Kel Show podcast.   Melissa is a former teacher who left the classroom to start an online business teaching writing to home school teachers. I asked her to join me today to share her journey from making money as a side hustle to going full time with her business, and the struggles that she's faced along the way. From mindset blocks to moving beyond referrals and creating a predictable stream of leads in sales.   On Today’s Show You’ll Learn: How Melissa transitioned from teaching to starting an online course How to stop asking for permission Why you should take time to reflect on where you’ve been The problem with trying to please everyone, and how to stop How changing your mindset will grow your business Why simplifying your offers will attract more business The importance of thinking about your thinking How Melissa overcame fear around using Facebook and Instagram ads How hiring help can prepare you to handle growth   If you’re ready to stop asking for permission and break down those mindset blocks, this is the episode for you! It’s time to stop trying to prove yourself, and start scaling the business you really want!   If you're an online expert like Melissa, and you'd like my help taking your online business to the next level, I invite you to apply for my new monthly accelerator coaching and mastermind program. If you're an online expert who has already achieved a certain level of success, but you’re not sure how to get to the next level, what you don’t need is another course or more books to read. You need a cohesive growth strategy, coaching, support, accountability and community. Apply now for my monthly accelerator program at www.rickmulready.com/accelerator. Full show notes available at www.rickmulready.com/402  

Overcoming Mindset Blocks to Create a Business You Love w/ Melissa Webb

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Today we are talking about how to optimize your funnel by working smarter, not harder. So many people think that the more they offer in their business, the higher their revenue will be, but that could not be further from the truth. The key is to simplify. You really want your business to be focused on one primary offer.  We are looking at the example of an evergreen funnel belonging to accelerator student Kerry, and how we were able to pinpoint where he was losing sales and fix it. If there’s one thing I want you to take away from this episode, it’s that you need to use the data, not your emotions, to make decisions and drive your business. If you’re a course creator, an online coach, or maybe you have a membership site and you're ready for a consistent five or six-figure months, but you're not sure what you should be doing to get there, I want to invite you to apply for my newly up-leveled monthly accelerator coaching and mastermind program. It’s now open by application only, so to learn more or apply, go to rickmulready.com/accelerator.

Quick Tip: 3 Simple Steps to Optimizing Your Funnel

If you’ve been wanting to get to know me a little better behind the scenes, now is the time! Today we’re celebrating our 400th episode by having my wife, Amy on the show.  Between The Art of Online Business Podcast and my original podcast, Inside Social Media, I have recorded over 452 episodes.  Pretty crazy! We wanted to do something a little different to celebrate episode 400, so today I will be answering questions that we gathered from you on Instagram as well as a few from my wife and team. This is the first episode Amy and I have ever done together and I will admit, I was nervous.  We talk about a lot of things I have never talked about on the podcast before- my struggles with anxiety and depression and how it’s affected my business.  I talk about one of the deepest points in my life and it’s a story I have never shared publicly before.   On today’s episode, you will get a peek into what a “typical” day looks like in the Mulready household.  We talk about our relationship and how we have navigated sharing an at-home workspace, how we separate our work from our personal life, and how becoming new parents affected all of that. On Today’s Show You’ll Learn: The story of how I met my wife and what our first impressions of each other were Some of our favorite memories and places to travel together How we try to create work-life balance What a typical day/week looks like for me The hardest thing about switching from a corporate job into entrepreneurship How long it took for me to feel like I’d “made it” How struggles with anxiety and depression have affected both of us The one thing I would change in my business journey if I could go back in time The single most impactful mindset shift that I made in the way I relate to success in business How to be a new dad and run a business Be sure to tune in to today’s special episode! Full show notes available at www.rickmulready.com/400

Behind-the-Scenes with My Wife, Amy (Episode #400!)

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Today we are talking about the fear of failure.  Many people are afraid of failing, including myself.  Over the past few years, I’ve realized that the fear of failure is one of the biggest things holding my business back from impacting more people and growing to a level that I know it can.  When you are afraid of failing, you tend to play small, you play not to lose, instead of playing to win.  What if failing is exactly what you need to do in order to grow your business more quickly?  Growth in your business comes from trying new things and taking risks.  Some things are going to work and others won’t.  The important thing is to figure out what does work and do more of that and continue to move forward when it doesn’t.   Are you holding yourself back because you aren’t sure how to scale your business?  Are you afraid of failure? If you have been thinking about joining a mastermind, I encourage you to check out my newly leveled up accelerator mastermind.  What you think is keeping you from growing your online business is not actually the problem.  I see it time and time again.  You need to make the transition from stuck online entrepreneur to an Optimized CEO.   My accelerator mastermind will have you thinking differently and thinking bigger about your business, your team, and your vision so you can create more freedom in your life.  To find out more and to apply head to www.rickmulready.com/accelerator. Don’t forget to reach out on Instagram @rickmulready and let me know what challenges you are setting for yourself.  I want to hear about your failures-- and hear about how your business is growing more quickly as a result.

Quick Tip: MORE Failure, Please!

So, you’ve got your email list up and running, but you’re still not getting the results you want? Get ready to learn some INSANE tips and tricks about email tagging and segmentation that will bring in those clicks! Hopefully you were here for Part I of this discussion when we covered some of the basics of email marketing. If not, there is some amazing information in that episode that you are definitely going to want to check out.   My special guest today is Pat Flynn.  Pat is a father, husband, and serial entrepreneur who has built several successful online businesses and impacted millions of people around the world. Today, we’re diving a little deeper as he takes us through the mind-blowing ways that tagging and segmentation can serve your business. This is how he increased his email open rate from 20% to 65% and his click through rate from 3.5% to 8.5% while sending the same amount of emails. Crazy, right? On Today’s Show You’ll Learn:  How to 2X, 3X, or even 5X your email open and click rates How waiting tables at a restaurant relates to email marketing The number one question to ask your email list to ensure proper segmentation The three key elements of creating a segmented email campaign How to better understand and serve your audience Why you should spend time analyzing patterns/trends Where to start with creating your “buckets” (tags) How to simplify the process of mapping out your email segmentation to avoid the overwhelm When to clean up your list and re-engage your campaign This episode is the one to listen to if you are ready to start seeing more results from your emails. People pay big money to learn this stuff, and you have the chance to learn it right here, right now, for free. Links & Resources Mentioned in this Episode: www.rickmulready.com/emailmarketingmagic www.rickmulready.com/convertkit www.patflynn.com Ask by Ryan Levesque  www.rightmessage.com

Advanced Email Segmentation for Bigger Sales w/ Pat Flynn (Part II)

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  I was recently on a podcast and was asked what the number one thing I would say is responsible for my business growth.  I thought it was such a good question, so I wanted to cover this very topic here on the podcast. The short answer: connections.  And I am not talking about old school networking and handing out business cards. I am talking about making connections with people with sincere intentions.  You should be thinking about making connections with the thought of “how can I add value to this person” with zero expectations of anything in return.  Going to events is a great way to meet like-minded people.  I make it a point to go to conferences and events year after year.  Another way, which is one of my favorites, is to make connections through a mastermind.  This is a great way to go deep with a smaller group of people.  You can bounce ideas off one another, affiliate for each other, and expand your network through each other’s connections. Tune in to find out more about the #1 key to the hockey stick growth I’ve had in my business over the last 6 and a half years.   Wondering how you can level up your business? If you have been thinking about joining a mastermind, I encourage you to check out my newly leveled up accelerator mastermind.  Like we covered on today’s show, masterminds are a great way to make new connections and meet new people who share similar goals for business success.  What you think is keeping you from growing your online business is not actually the problem.  I see it time and time again.  You need to make the transition from stuck online entrepreneur to what I like to call the Optimized CEO.   My accelerator mastermind will have you thinking differently and thinking bigger about your business, your team, and your vision so you can create more freedom in your life.  To find out more and to apply head to rickmulready.com/accelerator.

Quick Tip: The #1 Key to My Business Growth

Has your business peaked? Have you been wondering how you can break through your current numbers and take them higher? In this episode, Kwadwo is walking us through how he broke down the barriers that he had unknowingly set up for himself when he started out, and how he scaled his business to sizes that once seemed impossible. Kwdawo [QUĀY.jo] helps Mandarin-learners who are struggling to improve their Chinese by showing them how to clearly choose and easily achieve their language goals so they can build momentum and communicate with confidence. Tune in to learn how Kwadwo went from an unsustainable business model and some pretty intense burnout, to a business strong enough to survive being brought to a screeching halt after the coronavirus outbreak. If you’ve noticed that your numbers have started to level out instead of continuing to grow, Kwadwo might have a thing or two to teach you.   On Today’s Show You’ll Learn: How he set up an entire business through DMs and targeted ads The process of learning how to use YouTube effectively How he reached 11,000 YouTube subscribers and 26,000 Instagram followers The value of recognizing when it’s time to switch niches Why you need to understand your ideal avatar and their pain points How to overcome burnout How the accelerator program propelled his business How to confront and overcome your doubts Why you should outsource if you can How to persist and adapt to massive change   Kwadwo’s story is both humbling and inspiring. I’m amazed by his resilience and determination to succeed. And succeed he has! Which just goes to show that persistence does pay off. It’s been a privilege to work with Kwadwo in the accelerator and see how it’s changed his life. The program has been completely revamped and up-leveled since Kwadwo was a part of it, so if you want to see how it can change YOUR life, head to rickmulready.com/accelerator to learn more.   Links & Resources Mentioned in this Episode: https://www.instagram.com/elementarychinese/ https://www.youtube.com/elementarychinese

How He Did It: Persistence Pays Off w/ Kwadwo from ElementaryChinese

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  In today’s episode, we are going to be talking about something that I get asked about all the time- how to set your ad budget for a webinar launch. There are a lot of different thoughts on this, but I am sharing what has been really successful for me over the past seven years and what I teach in my programs.  I discuss warming up your audience, creating your lead magnet, and building that know, like, and trust factor that will help convert your audience into your webinar and afterward into a sale.  Wondering how much you should budget during each phase?  Tune in to find out what I recommend as a general rule when it comes to setting your ad budget.  If you have any questions at all, feel free to reach out on Instagram @rickmulready.  I would love to connect!  Just a reminder that I have a new training available.  If you are tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you’re ready for your ads to consistently bring in leads for your business,  I have a new on-demand training you should check out. Three Simple, Yet Often Overlooked Facebook and Instagram Ad Strategies for Increasing Conversions and Boosting Sales.  Head to www.rickmulready.com/adstraining to watch it on demand right now.

Quick Tip: How to Set Your Ad Budget for a Webinar Launch

Are your emails serving you? If you’re not getting the clicks and conversions that you want from your emails, tune in to this week’s episode with Pat Flynn as he takes us through getting your emails to the next level. Grab a coffee and join us as we talk about all things starting, growing, and making money from email marketing. Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 60 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, LeadPages, Teachable, and other companies in the digital marketing arena.  Email marketing will look different for everyone, but Pat is sharing the best practices that can be applied to your email strategy. He shares what has worked for him and lets us in on what his highest converting email of all time looks like. Set aside some time to sit down and get your email strategy figured out. This episode provides all the tools you need to create emails that will work for you and your business. Don’t forget to check-in for Part II of this discussion with Pat Flynn, when we’ll be diving deeper into advanced tagging and segmentation. On Today’s Show You’ll Learn: Where to start when it comes to planning your emails Why list building is communication building How to build an audience that’s rooting for you Different types of emails and what to use them for How to avoid overwhelming your audience How to increase your open and click rates The number one email that must be included in your nurture sequence The secret sauce email (and subject line!) that Pat likes to use in his launches Full show notes available at www.rickmulready.com/300 If you have any questions at all, feel free to reach out on Instagram @rickmulready.  I would love to connect! 

How to Start, Grow & Make Money from Email Marketing w/ Pat Flynn (Part I)

Today I have a quick tip episode for you.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  In today’s episode, I will be giving you an overview of an affiliate launch I recently did with my good friend, Brandon Lucero.  This launch was the most successful affiliate launch I’ve done in my business.  I will go over what worked extremely well and what I will do differently next time.  It’s important to remember that you don’t need to do “all the things” when you are doing a launch.  You need to look at the things that are working or the ones that have worked in the past and double down on those.  Are you wondering how long you should promote your launch?  Wondering what type of bonus you should provide?  Maybe you are curious what my ads looked like and what changes I would make when running them next time.  Tune in today’s episode to get a behind the scenes look at my most successful affiliate launch ever.  If you are tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you’re ready for your ads to consistently bring in leads for your business,  I have a new on-demand training you should check out. Three Simple, Yet Often Overlooked Facebook and Instagram Ad Strategies for Increasing Conversions and Boosting Sales.  Head to www.rickmulready.com/adstraining to watch it on demand right now.   

Quick Tip: Behind-the-Scenes of My Best Affiliate Launch Ever

Are you overwhelmed by the to-do list that comes with launching a live webinar? If you’ve ever done a webinar launch or maybe you’re thinking about doing one, you know there are a lot of moving pieces to pulling one off.   In today’s episode, I am sharing with you how I prioritize what needs to happen and what is essential to a successful launch. I’ll also walk you through my rationale behind each decision and HOW to get each step completed. Launching your live webinar shouldn’t be overwhelming, so let me share with you the system that I’ve been using and refining for over six years. On Today’s Show You’ll Learn About:  Understanding all the moving pieces involved in a live webinar launch Prioritizing each step in the process  Setting and achieving your webinar launch goals Staying motivated instead of paralyzed by your to-do list Creating a realistic timeline for starting your process Finding team members and resources to help with your launch The onboarding experience and why it’s important  What you should look at during your post-launch review Simplifying and strategizing launches is one of the things I help people do inside of my Accelerator Mastermind program.  This program is intended for online experts, so if you’re a course creator, a coach, or an online educator, and you’re ready to push yourself to the next level, this program would be great for you!  To find out more head to rickmulready.com/accelerator. Links & Resources Mentioned in this Episode: www.rickmulready.com/kajabi www.rickmulready.com/accelerator

Live Webinar Launches: How to Avoid the Overwhelm

Welcome to another quick tip episode! In these episodes, I share tips and strategies to help you grow your online business so you can have a greater impact and increase your revenue. Are you wondering if you are getting your clients the online course results they are after? As entrepreneurs, we feel so passionate about what we do that someone not getting the ideal results robs us of confidence.  It makes us feel like we're never enough.  Today, I want to share a mini-coaching session that I did with one of my students, Camille Attell of More Than a Wheelin’.  Camille helps hopeful travelers find remote work or start a remote business. Listen in as we get clear on the promise of her different courses.  Ultimately, it's what the students do and take action on that determines their success.  Let’s dive in……  If you're tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you're ready to have them work for your online business, don't miss this brand new Facebook and Instagram ads on-demand training called 3 Simple (Yet Often Overlooked) Facebook and Instagram Ads Strategies for Increasing Conversions and Boosting Sales. You can register at www.rickmulready.com/adstraining and watch the training right away.  Links & Resources Mentioned in this Episode: www.RickMulready.com/adstraining www.morethanawheelin.com Find Camille on Instagram

Quick Tip Coaching Session: Does Your Online Course Get Results?

Facebook ads expert Rick Mulready from RickMulready.com brings you The Art of Paid Traffic, revealing the best online marketing tips, tactics and strategies for growing and scaling your business. Discover how to create freedom in your business through online marketing and advertising without having to empty your wallet in the process. Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists, affiliate marketing and more. Everything that’s working right now (and not working) to help you create a killer sales machine for your business so you know exactly where your next lead and sale are going to come from.

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The Art of Paid Traffic | Proven Online Marketing Strategies...

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