I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Today’s episode is a replay of an episode I did earlier this year.  I see this topic coming up over and over again - why people are not getting the results that they want with their Facebook and Instagram ads.  Today on the show, we will be going deeper into understanding your ideal target customer, not only so you can improve your actual targeting of your ads within ads manager, but also how you can improve the way you are speaking to them in your messaging and copy.   This was one of the most downloaded episodes of 2020 and it’s SO important so we are bringing it back from the archives for you!  On another note, have you taken my business blindspot quiz yet? We all have blindspots in our business and this quiz will help you identify what your main blind spots are and give you strategies for how to overcome them.  The feedback from this quiz has been awesome, so head to rickmulready.com/quiz to check it out!  Links & Resources Mentioned in this Episode: rickmulready.com/quiz Full show notes are available at www.rickmulready.com/446

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"Best Of" Quick Tip: Understanding Your Target Audience Is Everything When It Comes to Ads

Are you looking for a simple way to work on your mindset? Nothing beats a good book, right?  I want to share with you eight business and mindset books that have completely changed my life. I know that’s a bold statement, but it’s true.  I get asked all the time what books I recommend, so I wanted to take some time to tell you not only what books I recommend, but why I recommend them so highly.  As you know, I believe that 80% of the success in your online business is mindset. These books have helped me to do the mindset work behind the scenes. On Today’s Show You’ll Learn:  The importance of mindset  How you can act like you’ve already achieved your goals  My eight book recommendations  Why I’m always looking for mindset books  The value of understanding your money mindset and where it came from  Why we have to let go of control  How giving to others will help you to achieve your goals  I love hearing your recommendations too, so if you have any books in mind that you think should have made this list, I’d love for you to share them over in our Facebook group. If you’re not already in there, you can join the group now at www.rickmulready.com/group.  You can see a list of all the books I mentioned today over on my brand new website at the bottom of the about page. Just go to www.rickmulready.com/about and scroll all the way down!  Links & Resources Mentioned in this Episode: www.rickmulready.com/group www.rickmulready.com/about Full show notes available at www.rickmulready.com/445 

8 Must-Read Business and Mindset Books

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  In this episode, I am giving you a glimpse into my daily schedule with my daughter, Maya.  She is turning 2 years old, so people ask me all the time how I balance my seven-figure business, my family, and all the rest of my responsibilities.  It’s not always easy balancing my schedule, but I am sharing with you some practical tips that I think you will find helpful. From how I plan my work week to when I take mini breaks to hang out with my daughter, the way I schedule my time is not always perfect, but it works for me, my family, and my business!  I hope this conversation helped to give you a little bit of insight into my world, but I really hope you also took away some scheduling tips for yourself. I encourage you to plan your day in a way that sets you up for efficiency so you are able to balance all of the things in your world. Don’t forget that the doors to Offer to Optimized are now open!  This is NOT a “stop and learn” course. This is an apply-as-you-go, implementation course AND coaching program that will give you the tools & skills you need to master your Marketing, Systems, and Confidence with the step-by-step process to build a thriving online course business so you can serve, create impact & make more while doing way less. As of November 19th, you can enroll in this coaching program. If you’re an online course creator looking to create consistent 5k revenue months in your business, make sure you’re enrolled at www.offertooptimized.com. Links & Resources Mentioned in this Episode: www.offertooptimized.com Full show notes available at www.rickmulready.com/444 

Quick Tip: Inside My Daily Schedule (With a 2yr Old)

Want to figure out how to optimize different aspects of your business including your ads? You’re in the right place.  In this episode, I am doing a Q&A to answer some of the common questions that are asked in my Optimized CEO Facebook Group. From conversion percentages to hiring a virtual assistant to the ad learning phase, the questions I’m answering will help you no matter where you are in your business. I want you to pay close attention to the questions that I am being asked because even if you don’t have the same ones right now, odds are that you will at some point as a CEO. On Today’s Show You’ll Learn:  Why your ads are not converting What to look at when your conversion percentage is low How to increase conversions for people on your waitlist What the learning phase is for ads The importance of hiring a VA How to stop blindly spending money on ads How to prioritize your activities I am so glad I got to answer some of your questions, and I will definitely be back to answer more because conversations like these get me so excited.  From this episode, you can see the types of conversations that we're having inside the Optimized CEO Facebook group. If you're an online course creator looking to scale your business to six or seven figures, be sure to check it out.  I would love to see you in there!  Don’t forget that Offer to Optimized opens up November 19th for just a few days. If you’re an online course creator looking to create consistent 5k revenue months in your business, make sure you’re enrolled at www.offertooptimized.com   Links & Resources Mentioned in this Episode: www.offertooptimized.com Optimized CEO Facebook Group Full show notes available at www.rickmulready.com/443 

Q&A with Rick: Optimizing Your Business (and Ads)

Want to know what goes into a crazy successful launch? Let’s learn from someone who’s had one!    This episode is actually the recording of a coaching session that I did with Antony Whitaker: entrepreneur and owner of Grow My Salon Business.    I want to share this coaching session with you because we’re unpacking Antony’s most recent (and first ever) webinar launch, and he did really well.    We dissect his latest launch looking for opportunities for him to optimize the next one. We’re looking at what he can double down on, what he can improve on, and what he can do to make his next launch the best yet.    I want you to pay attention to the questions that I ask him, because I'm asking very specific questions in an effort to uncover areas of opportunity for his next launch. I think you’ll learn a lot about your own launch along the way.    Grab your favorite drink and come hang out with us in this coaching session!   On Today’s Show You’ll Learn:    The value of the online platform  How Antony’s first launch made $33,000 What went into a webinar that converted at 23% The power of narrowing down your target audience  Why I send four emails on the final day of a launch Why you need an email nurture sequence  How to figure out the best platform for you and your course How to make sure you’re not leaving money on the table   Do you like the sound of a launch like this? His numbers are pretty incredible!    Are you looking for a simple, repeatable, low-stress launching option for yourself?    Then I want to invite you to a brand new five-day live training series coming up where I will teach you my Optimized Launch Method. By the end of this free live training series, you will have a complete plan for using it in your business, right now, with no extra effort.    The special training kicks off November 16th so head to www.rickmulready.com/livetraining to get signed up.  Links & Resources Mentioned in this Episode:   www.growmysalonbusiness.com    Full show notes available at www.rickmulready.com/442   

BONUS Coaching Session: Unpacking Webinar Launch Stats for Bigger Revenue

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Would you love to be able to make an extra $300 every month? In this episode I’m sharing nine creative ways to make an extra $300 a month in your business. Why $300? Because that’s a lot of money, and yet it's super achievable for you every single month.  As we get into these nine things, you’re going to realize that making a little extra cash in your business is actually easier than you think.  As you go through this episode, I want you to be thinking about the word “leverage.” How can you leverage things that you’re already doing in your business to create revenue?  There are lots of ways to create revenue, so don’t leave it on the table!  Are you looking for a simple, repeatable, low-stress launching option?  If so, I want to invite you to a brand new five-day live training series coming up where I will teach you my Optimized Launch Method. By the end of this free live training series, you will have a complete plan for using it in your business, right now, with no extra effort.  The special training kicks off on November 16th so head to www.rickmulready.com/livetraining to get signed up.  Full show notes are available at www.rickmulready.com/441 

Quick Tip: 9 Creative Ways to Make an Extra $300 a Month

Do you dream about your perfect launch? It’s low stress, goes smoothly, AND brings in the big bucks? Today I’m joined by Brandi Mowles, and we’re breaking down the first time that she ever did a launch using the Optimized Launch Method. And guess what?… it was a $201,000 launch!  In today’s episode, you’re going to hear why Brandi loves this type of launch. It’s because she gets quick results, can rinse and repeat it, and she can do it live and interact with people going through it.  My special guest today is Brandi Mowles who is a wife, mama, educator, digital marketer and total taco snob. She runs her life and business using her 3 favorite S words. Simplicity, Systems and Scale. In less than two years Brandi generated over 1 million dollars in revenue for her own business and over 3.5 million for her clients. She believes in relationships over revenue and believes we can all create our own success on our own terms. On Today’s Show You’ll Learn:  The importance of having rhythm in your business and home life How Brandi’s offers have evolved over the last year  How Brandi creates webinars that convert at 17-25% The value of surveying your audience  Why Brandi loves launching Brandi’s favorite things about the Optimized Launch Method What to put into your launch to add value for your consumer  What the launch process looks like behind the scenes  I might not be able to promise conversions as high as Brandi’s, but I can get her on the podcast to teach you guys how she did it!  If you want to keep learning, I have a brand new five-day live training series coming up to teach you the Optimized Launch Method that we’re discussing in this episode. By the end of this free live training series, you will have a complete plan for using it in your business right now with no extra effort.  If you're looking for a simple, repeatable, low-stress launching option that is super effective, then this training series is for you. It kicks off on November 16th and you can get registered at www.rickmulready.com/livetraining.    Links & Resources Mentioned in this Episode: Grab your exclusive freebie at www.brandimowles.com/rick    Full show notes available at www.rickmulready.com/440  

Case Study: Easy + Fun = Brandi’s BIGGEST Launch Ever

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Have you been thinking about hiring a mentor or coach to help you on your journey?  Today I want to talk about why I think it's a really great idea.  The common thread between successful online business owners is that they've all had a coach or mentor at some point in their journey of building their business.  In today's episode, I'm going to share with you some tips on choosing the right mentor or coach for you and your business. This has been a huge part of my journey, and it’s something that I think is important for everyone to consider.  I’m going to share how many mentors you should have, how to pick the right mentors for you, the difference between a coach and a consultant, and other things to look for in your mentor.  I have a brand new five-day live training series coming up to teach you my optimized launch method. By the end of this free live training series, you will have a complete plan for using it in your business right now with no extra effort.  If you're looking for a simple, repeatable, low-stress launching option that is super effective, then this training series is for you. It kicks off on November 16th. Register at www.rickmulready.com/livetraining.  Full show notes are available at www.rickmulready.com/439 

Quick Tip: How to Choose the Right Business Mentor/Coach

Do you like the sound of five figures a month on evergreen? Yeah, me too!  I’m super excited to be joined by my special guest today, Elizabeth McCravy. In this episode she’s sharing with you how she's built her business to where it is right now. She's doing five figures a month on evergreen, she's got a super small team, and we're here to break it all down for you. Elizabeth McCravy is a Nashville-based website designer and business strategist. She creates personality-packed, engaging website templates for online business owners. Her goal is to make beautiful and strategic websites that turn viewers into raving clients. She is also the host of the Breakthrough Brand Podcast where she teaches entrepreneurs how to stand out online through tactical, honest business advice.  Elizabeth is a Showit Design Partner, she is the current "Showiteer of the Year," and has been recognized as a Top Designer by Showit. Pretty impressive!  In this episode, we're going to talk about how she generates so much evergreen revenue on a monthly basis, what her email marketing sequence looks like, and how she creates urgency and scarcity during her live launches even though her products are on sale all the time on her website.  We cover how she did a $12,000 launch with a very small email list and no ads, what her small team looks like, and how she gets her profits so high.  This episode is packed with valuable information so be sure to tune in!    On Today’s Show You’ll Learn:  What Showit is  How long it takes to put templates together  Why you should validate your idea before you put a ton of time into it  The value of blogging  How Elizabeth built her email list  How an automated email sequence can drive sales How Elizabeth’s free quiz helps her make sales  What to put in an email funnel  The importance of clarifying who your product is for and who it’s not for  What running a lean business looks like  The difference between a building year and a growth year I loved learning about Elizabeth's business and am so impressed that she is able to keep her profit margins so high.  I’m excited to see what she does with her course when it launches in 2021. I have a brand new five-day live training series coming up to teach you my optimized launch method. By the end of this free live training series, you will have a complete plan for using it in your business right now with no extra effort.  If you're looking for a simple, repeatable, low-stress launching option that is super effective, then this training series is for you. It kicks off on November 16th and you can get registered at www.rickmulready.com/livetraining.    Links & Resources Mentioned in this Episode: www.elizabethmccravy.com use code "RICKSENTME" for 15% off www.elizabethmccravy.com/style  Follow @elizabethmccravy on Instagram   Full show notes available at www.rickmulready.com/438 

How She Did It: 5-Figures Per Month On Evergreen With a (Very) Small Team w/ Elizabeth McCravy

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Want to know the secret to achieving your goals? Today I’m sharing the three systems every course creator needs to have in place in their business.  You might be asking why you need these systems.  Well, systems support strategies. So whatever your strategy is, whatever your goals are, systems can help you achieve them. As we’ve discussed in previous episodes, there are three pillars of being the optimized CEO of your business. Optimized mindset, optimized sales and marketing, and optimized systems and processes. And what I'm sharing with you today is going to overlap the systems and processes, and sales and marketing pillars.  Systems basically make your processes repeatable. This means that when something works for you in your business, you can make it work again and again! This simplifies everything. Are you in my free Optimized CEO Community Facebook group yet? If you're not and you're a course creator, you've got a membership, or you're an online coach and you're looking to optimize your business to six or seven figures, then I want you to join us at www.rickmulready.com/group. Full show notes are available at www.rickmulready.com/437 

Quick Tip: 3 Systems Every Course Creator Needs In Their Business

We all have highs and lows in business, right?  Today, I want to share with you three things that I did in my business to hit my first six figures, and three mistakes I made along the way.  I want you to learn from my successes as well as my mistakes because we’re always going to have both, right?  For a little context, I fumbled around for about fifteen months after I left the corporate world before I started getting traction in my online business. But the first year that I really got serious about it, we did $110,000 in the business. And there are three very distinct things I did to hit that,  so that’s what I want to get into today.  On Today’s Show You’ll Learn:  The importance of defining your audience  Why you need to focus on one offer and one launch method  The value of refining a process before automating it How I overcame imposter syndrome  How to show up as a confident person, even if you don’t feel confident yet Why you should work on one project at a time The importance of doing the mindset work  The danger of letting fear drive your decisions  Why you need boundaries around your work time  How consistent content can grow your business  Hopefully, some of the things we’re talking about today will help you as you continue to grow your business. Just remember that even your mistakes are learning moments! Really they are just helping you get better and better.    If you haven't joined already, I would love to see you inside my free Optimized CEO Community Facebook group.  You can join at www.rickmulready.com/group.    Full show notes available at www.rickmulready.com/436 

3 Lessons (and Mistakes) to My First 6-Figures

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you look at other course creators and wonder how they manage to create so much content?  Today, I want to talk about one of the biggest sources of overwhelm that I see many online course creators face, and that’s how to “be everywhere” with your content.  So I’m going to take you through a super-effective content repurposing strategy that we use in my business that I call the Optimized Content Strategy. I'm going to explain how to take one piece of content and make a minimum of seven pieces of content from it. If you want to create more content without spending hours doing it, be sure to tune in.  And if you’re not already inside the new Optimized CEO Community Facebook group, head to www.rickmulready.com/group. I’m super excited about it and I look forward to seeing you there!  Full show notes are available at www.rickmulready.com/435 

Quick Tip: How to Repurpose One Piece of Content Into Seven

Thinking about becoming a copywriter? Or maybe hiring one?  Today we’re sitting down with my copywriter, Brittany McBean, to talk about writing copy that converts.  Brittany is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy. She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive. We are really getting into what it takes to be a good copywriter and run a business that lights you up. We’re talking about how she went from being a direct seller to a copywriter, how she built her copywriting business, and how she went from making $7,000 in the whole of 2019 to generating $30,000 in August of 2020 alone. We also cover how to stand out in a crowded market, how to balance sharing personal things from your life with marketing your business, three ways to instantly improve your copywriting, how to write personality-based copy that converts, the difference between your messaging and your copy, and the questions that you should be asking when you're looking to hire a copywriter.  On Today’s Show, You’ll Learn:  How to talk about your personal life while still setting boundaries  You can offer value to people going through similar things to you  The importance of letting go of clients that don’t align with your values The value of putting yourself out there to get clarity on what really lights you up How to surround yourself with your ideal clients  Why your copy and your message are not the same things  How to write copy that converts  What to ask when you’re hiring a copywriter A lot of work goes into writing copy that converts, as opposed to copy that just sounds nice. And Brittany is a pro at it.  If you’re in my Optimized CEO Community Facebook group, head over there and tell me what you took away from this episode.  If you haven't joined yet, head to www.rickmulready.com/group. I would love to see you there! Links & Resources Mentioned in this Episode: www.brittanymcbean.com  Follow @brittanylmcbean on Instagram  Full show notes available at www.rickmulready.com/434 

Simple Hacks for Writing Copy that Converts, with Brittany McBean

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Today I want to talk to you about three “must-have” Facebook ads audiences that you need to be including in your campaigns. Your warm audiences, your cold-ish audiences, and your cold audiences.  We’re talking about how to set up your ad sets the best way from an analytical standpoint. As you know, I’m always in favor of reviewing and analyzing your data so that you can get the most out of it.  It’s all about keeping it simple and setting your campaign up in a way that allows Facebook’s algorithm to work for you.  If you want to be getting the best bang for your buck when it comes to Facebook and Instagram ads, stay tuned.  Let me know inside the new Optimized CEO Community Facebook group if anything jumped out at you today. I want to hear what your takeaways were.  The Optimized CEO Community Facebook group is for online course creators, membership creators, and online coaches who want to optimize their business to six or seven figures. You can join us at www.rickmulready.com/group to surround yourself with other course creators with the same goal as you. Full show notes are available at www.rickmulready.com/433 

Quick Tip: 3 “Must Have” Facebook Ads Audiences

What fears are holding you back from going after your dreams?  My guest today is Ana Katz who is here to share how she overcame her fears and built a thriving business.  Ana is a Facebook & Instagram Ads Strategist who works with online course creators and e-commerce businesses that have an eye on the future and are ready to make a bigger impact. She focuses on getting her clients bigger results, major traffic, more sales, and customers who can’t stop talking about your brand. She has some impressive experiences to share with us today. We’re getting into how she overcame the fear of putting herself out there, how she went from a corporate job to having her own business, how the pandemic led her to create a coaching program, and how she helped one of her clients go from 300 to 10,000 people on her email list in four weeks.  On Today’s Show You’ll Learn:  What it was like for Ana to take the jump and leave the corporate world  How to overcome the fear of putting yourself out there Why getting results takes so much more than just running ads  The importance of nurturing relationships  The value of truly understanding your audience  The impact of showing up  How to overcome imposter syndrome Why you have to be able to say no  Not everyone is willing to put in the work to overcome their fears. But Ana is the proof that the work is worth it!  When most online course creators try to figure out what makes other course creators successful, they usually start by asking, “what are they doing?” Does that sound like you? What you don't realize is that you're asking the wrong question. The better question to ask is “what am I doing that they're not doing?” And it's often hard to answer that question for yourself because you're too close to your own business.  Feeling like you're spinning your wheels and staying stuck is one of the most frustrating places to be in your online business, especially when you see other course creators who are getting the success that you're working so hard to achieve. Remember that you do not have to do this alone. There is a brand new community of like-minded online course creators waiting for you inside the Optimized CEO Community Facebook group. This is my brand new group and I would love for you to join us!  Head to www.rickmulready.com/group and I’ll see you inside!  Links & Resources Mentioned in this Episode: www.anakatzdigital.com/free-download Follow @anakatzdigital on Instagram Follow Ana on Facebook  Full show notes available at www.rickmulready.com/432 

Coach, Ads Manager, Course Creator: How Ana Katz Overcame Fear to Build a Successful Business

Facebook ads expert Rick Mulready from RickMulready.com brings you The Art of Paid Traffic, revealing the best online marketing tips, tactics and strategies for growing and scaling your business. Discover how to create freedom in your business through online marketing and advertising without having to empty your wallet in the process. Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists, affiliate marketing and more. Everything that’s working right now (and not working) to help you create a killer sales machine for your business so you know exactly where your next lead and sale are going to come from.

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The Art of Paid Traffic | Proven Online Marketing Strategies...

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