Discounts are everywhere. We see them on billboards, commercials, signs, mailers, Emails, and—well everywhere. In today’s episode, we’ll discuss why discounts are (almost) always a bad idea when it comes to your products and services. We’ll discuss: The common tactics of “discount pricing” Offering more value that rather than lowering price The last refuge of […] The post Against Discounts appeared first on Rightly & Co..

The Rightly Show: Start and Grow a Brand-Based Online Business

Against Discounts

I recently came up with an idea for a new “freemium” web app which we’ll share with you on today’s show. We’ll do this to demonstrate why ideas don’t matter and I’m not a fan of NDA or worrying about having someone steal your next big idea. Don’t worry about people stealing your ideas.Worry about […] The post Ideas Don’t Matter appeared first on Rightly & Co..

Ideas Don’t Matter

Do client work? You shouldn’t charge for your time or for the “deliverable.” But rather the experience, process, and expertise required to get there. If you do this, you can charge much, much higher prices and end up with better work and better clients. We’ll talk about this along with how to determine your pricing […] The post Sell the Process, Not the Product appeared first on Rightly & Co..

Sell the Process, Not the Product

If you read a number of podcasts, blogs, or on social media today, you’ll likely encounter a ton of information on strategies, tactics, tools, and methods for getting your products and services in front of more people. The tough question we always overlook however is: are we selling something worth buying? In today’s episode, we’ll […] The post Finding a Balance Between Craft and Marketing appeared first on Rightly & Co..

Finding a Balance Between Craft and Marketing

From many of the common tactics marketers use today, it’s hard to come away with a conclusion other than the goal is to keep you on their list or worse—to keep you from leaving. In today’s episode, we’ll explore why it’s actually a good thing to lose subscribers and followers for those trying to create […] The post The Importance of Unsubscribes appeared first on Rightly & Co..

The Importance of Unsubscribes

A recent Washington Post article has been making the rounds on the topic of Podcasts arguing why podcasts are largely a waste of time? On that note, what better place to discuss this topic than a podcast? In today’s episode, we’ll discuss the current state of podcasts, the medium itself, and whether or not they […] The post Are Podcasts a Waste of Time? appeared first on Rightly & Co..

Are Podcasts a Waste of Time?

In today’s episode, we’ll give you a sneak-peek into the first video in our brand-building workshop along with the fundimentals of an effective brand. Additional Resources Free Brand-Building Video Workshop The Gear I Use for Video The post Laying the Foundation for Your Brand appeared first on Rightly & Co..

Laying the Foundation for Your Brand

We all know the importance of regularly creating useful content. But with so many different channels at our disposal today which should we choose? How many should we pick? Are any of them essential? In today’s episode, will explore many of today’s top publishing channels along with the pros and cons to help you decide […] The post Picking a Channel for Your Content Creation appeared first on Rightly & Co..

Picking a Channel for Your Content Creation

In the age of Photoshop and Sketch—the term “designer” has been hijacked and transformed into a very narrow sliver of what the term has traditionally meant. In this episode, we’ll explore the true meaning of “design” and why if you’re creating a brand or business—you are a designer. Most designers don’t understand design What design […] The post You Are a Designer appeared first on Rightly & Co..

You Are a Designer

WordPress recently underwent a large upgrade with version 5.0 and with that ushered in an all new, block-based text editor. In this episode, Thomas will outline why he feels it’s a totally wrong direction for many (if not most) people who use WordPress as a content platform. In this episode, we’ll cover: What’s new in […] The post The Tale of a WordPress Text Editor appeared first on Rightly & Co..

The Tale of a WordPress Text Editor

In today’s episode, we’ll chat with The Rightly Show’s new co-host, KC Procter about whether or not it’s possible to peruse profitable side projects without sacrificing your “day job.” KC’s path to taking on clients Some of the projects KC has undertaken Finding (profitable) side projects The path to being independent/self-employed Tools and Resources Free […] The post Are Profitable Side Projects Possible? appeared first on Rightly & Co..

Are Profitable Side Projects Possible?

In this episode, Thomas will share with you why he’s changing the name from “Rightly Designed” to Rightly & Co—along with key takeaways you can apply to your own brand or business. In this episode, we’ll cover: Why the change? What is a brand? How important is a brand name? The importance of simplicity in […] The post Changing the Name appeared first on Rightly & Co..

Changing the Name

There are a ton of productivity tools out there today, that’s why we wanted to take the opportunity to share the one that has been the more helpful than all the rest. The main points we’ll cover: Ditching Evernote? Changing note taking techniques (brainstorming vs. documenting) The ultimate note taking tool Links and Resources How […] The post 068: The Ultimate Productivity Tool appeared first on Rightly Designed.

068: The Ultimate Productivity Tool

Whether you work on a team or all by your lonesome self, effective project management can make or break the work you’re undertaking. In today’s episode, we’ll walk through some key things to keep in mind when managing your projects. The main points we’ll cover: Just about everyone manages projects Creating a daily, project management […] The post 067: Tips for Project Management appeared first on Rightly Designed.

067: Tips for Project Management

Ads and interruptions are everywhere. The question is: what’s the difference between “stealing” and “winning” attention for a product or a service? Today, we’ll cover the difference between the two and how your approach can make or break how your brand is valued among your target market. The main points we’ll cover: Modern day “marketing” […] The post 066: Are Companies Trying to Win or Steal Your Attention? appeared first on Rightly Designed.

066: Are Companies Trying to Win or Steal Your Attention?

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The Rightly Show: Start and Grow a Brand-Based Online Busine...