The Rightly Show: Start and Grow a Brand-Based Online Business
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Helping you build a better brand through the fusion of form and function.™

Against Discounts

Discounts are everywhere. We see them on billboards, commercials, signs, mailers, Emails, and—well everywhere. In today’s episode, we’ll discuss why d...
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Ideas Don’t Matter

I recently came up with an idea for a new “freemium” web app which we’ll share with you on today’s show. We’ll do this to demonstrate why ideas don’t ...
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Sell the Process, Not the Product

Do client work? You shouldn’t charge for your time or for the “deliverable.” But rather the experience, process, and expertise required to get there. ...
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The Importance of Unsubscribes

From many of the common tactics marketers use today, it’s hard to come away with a conclusion other than the goal is to keep you on their list or wors...
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Are Podcasts a Waste of Time?

A recent Washington Post article has been making the rounds on the topic of Podcasts arguing why podcasts are largely a waste of time? On that note, w...
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You Are a Designer

In the age of Photoshop and Sketch—the term “designer” has been hijacked and transformed into a very narrow sliver of what the term has traditionally ...
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