How to Build an Audience on Twitter (with Matthew Kobach)
Welcome to episode 200 of The Science of Social Media! Thanks to each and every one of you for tuning in to the show and joining us on this journey. T...
The Science of Social Media
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Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.
Allyship and Anti-Racism on Social Media
Today’s episode is a little different from usual. In this episode, we’re focusing on allyship and anti-racism on social media. Back in June, Buffer ma...
No Budget, No Problem: Shifting Social Media Strategy in the Face of COVID-19
As Q4 approaches, budgets are top of mind for many of us. And if you’re feeling worried about managing budgets, and hitting your goals, you’re not al...
How Local Businesses Can Crush It On Social (And Keep Customers Coming Back... Without Spending a Dime)
As of July 2020, more than half of all the people on Earth use social media. With so much of the world’s population using social channels — and more j...
Measuring Social Media Success Using Data
The thing we love most at Buffer is helping you succeed at social media. But I’m sure every social media manager has at some point asked themselves th...
How to Sell More Online
According to data from Shopify, new stores created online grew 62 percent between March 13th to April 24th, 2020. With so many businesses moving from...
Inside Buffer's Formula for Customer Engagement on Social Media
As people have been spending more time and home, screentime and time on social channels have also gone up. This has led to big jumps in engagement for...
How to Stay on Top of an Ever-Changing Industry in 30-Minutes Per Day
Does this sound familiar: One minute your social strategy is flying... the next, numbers are down, and it's hard to pinpoint exactly why. We're sure e...
Adapt and Thrive — Social Media Advice to Get You Through (Part Two)
This week we’re jumping back into our Buffer Session on how to adapt your social media strategy and thrive in this changing times. (If you didn’t catc...
Adapt and Thrive — Social Media Advice to Get You Through (Part One)
Now more than ever social media may be one of your most important channels for connecting with your audience and your customers. The tricky part? Soci...