The Sponge Podcast
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The Sponge Podcast - Leadership Lessons with Author and Veteran Adman with 40 years of experience in advertising - Ambi Parmeshwaran. Each episode is an in-depth conversation about a chapter from Ambi's new book Sponge - Leadership Lessons I Learnt From My Clients Host Amit Doshi sits down with Ambi as he shares some of the best advice he’s gotten over the years from reading, asking questions, observing, and acting more like a sponge.

Ep. 28: One Final Squeeze!

"Re-frame the relationship into one of learning." On this final episode of the season, Ambi Parameswaran talks about re-framing every situation, espec...
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Ep. 27: The Self-Driven Driver

"If you look around, you can actually learn from other people not necessarily the mighty but also the simple." This week on 'The Sponge Podcast', Ambi...
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Ep. 26: Value Quality Over Cost

'If you are trying to control cost in your company, every small bit matters'. This week on 'The Sponge Podcast', Ambi talks about Mr. Azim Premji, the...
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Ep. 25: Decisions Made Rapidly

"Clients tend to take very long to make a decision." On this week's episode, Ambi highlights the most important quality of a CEO of an organization an...
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Ep. 24: You're Fired!

This week on 'The Sponge Podcast', Ambi shares his work experience in the advertising agency as an account executive trainee in the year 1979. In thi...
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Ep. 22: Lights, Camera, Action!

"Clients have to realize that celebrities need them as much as they need celebrities." Does having a celebrity associated with your brand giving it a ...
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Ep. 20: A Giant Learns to Dance

"Today, if India's image in the world has changed, it's largely due to the IT people." On this episode, Ambi shares his experience of working with Tat...
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Ep. 19: An Apple A Day

In this episode, Ambi Parameswaran talks about his admiration for Vinita Bali and other successful women back in the 1980s. What's a foolscap paper? H...
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