How can design thinking help cultural institutions deliver greater social value?In Episode 5 Tandi is joined by Lisa Baxter, founder of The Experience Business, for a deep dive on qualitative research, customer empathy and social purpose. We talk about how to facilitate meaningful conversations between arts organisations and communities, and how that insight can inform everything from our brand values, to our programming, marketing communications, and engagement programs.This episode covers:Why audience experience is at the core of why organisations receive public fundingHow qualitative research puts the humanity into research and why it’s a good idea to have arts professionals sit in on research groupsThe techniques that arts professionals can use to more intensely explore the audience experienceHow the gap between booking a ticket and seeing a show can be used to create greater audience valueHow arts organisations develop their customer knowledge, customer empathy and audience sensibilityThe five-step process of Design Thinking that organisation can applyHow arts organisations can find their core purpose through conversation, art and creativity exercisesWhy thinking about extracting value from the market is the putting the cart before the horseWhy arts organisations should ‘do their homework’ about what’s going on in their communitiesHow arts organisations can understand their operating context and the aspirations of their visitorsLisa Baxter FRSA is the founder/director of The Experience Business, working across the UK and internationally in supporting the design of optimal audience experiences.A pioneer in her field, and an avowed audience champion, Lisa uses innovative facilitative and qualitative research methods to help arts organisations conceive, articulate, design and understand their experiential value propositions. She is increasingly in demand as a speaker on the subject of audience experience design, including keynotes at the Australia Council for the Arts Marketing Summit (2013), the City Cape Town Arts and Cultural Indaba (2015) and the Federation of Scottish Theatres (2017) and the up and coming Connected Audiences Conference in Vienna. Lisa has also guest lectured at the Universities of Leeds, Groningen (Netherlands) and Deakin University, (Melbourne).A specialist in researching audience and customer experience, she has collaborated with the University of Sheffield on an AHRC/ACE funded programme around innovative methods of enquiry into the audience experience and is published on the subject.Clients include the National Football Museum (Manchester), the Swiss Science Centre (Zurich), Rockhampton Art Gallery (Queensland, Australia), BALTIC Centre for Contemporary Art (Gateshead), Imperial War Museum North (Salford) and the National Coal Mining Museum for England (Wakefield).For more details, including the full transcript of the conversation, you can head to the episode webpage: https://www.thepatternmakers.com.au/podcast-episodes/episode5Connect with Tandi Palmer Williams & Patternmakers on:LinkedIn: https://www.linkedin.com/in/tandiwilliams/Instagram: https://www.instagram.com/thepatternmakers/Twitter: https://twitter.com/tandi_willFacebook: https://www.facebook.com/thepatternmakers.com.au/To stay in the loop with the latest research, big ideas and useful tools, you can sign up to get Patternmakers' free, monthly Culture Insight & Innovation Update direct to your inbox each month: https://thepatternmakers.us10.list-manage.com/subscribe?u=7f009b1b1f874eddcffa4d79c&id=1408ed145f

Theory of Creativity

Design thinking and public value with Lisa Baxter

What role does economics play in the cultural and creative industries?Tandi is joined by PwC’s Chief Economist Jeremy Thorpe for a frank chat about policy and funding. During this episode we cover topics such as how cost-benefit analysis assists with decision making, how economists measure benefit, what “lobbynomics” is, and the power of specialisation in a technology-driven world.The discussion covers:How cost benefit analysis differs from impact analysis and why cost benefit analysis helps people make better decisionsWhy economics the best way for Treasuries to measure benefit compared to social research or qualitative research“Lobbynomics” and how economic analysis is used in lobbying and advocacy to recast an organisation’s narrativeWhy technology is now at the core of every challengeHow to appeal to the bureaucratic heart and the political heart in order to advocate effectivelyWhat the current constrained economic environment means for the artsWhy consumer demand for experiences rather than material goods has affected the marketHow a more globalised world can result in government choosing to consolidate funding in the culture and creative sectorThe power of specilisation in showing defined value and how that can assist with funding.Jeremy Thorpe is PwC's Chief Economist in Australia and a Partner in its national Economics & Policy team.With more than two decades of experience, Jeremy’s experience spans a range of diverse area including: cost-benefit analysis, the valuation of the economic contributions of companies, industries, not-for-profits and specific activities, the economics of copyright and reviews of government programs and regulatory changes.Jeremy also serves on the board of Flourish Australia. Flourish Australia works in local communities to help people on their mental health recovery journey.Previously, Jeremy was the Chairman of the not-for-profit, Viscopy. For a decade he was also Director of a leading Australian-owned consulting firm. Prior to this, Jeremy was economist with Australia’s Department of Treasury and the Productivity Commission.https://www.linkedin.com/in/jeremythorpeFor more details, including the full transcript of the conversation, you can head to the episode webpage: https://www.thepatternmakers.com.au/podcast-episodes/episode3Connect with Tandi Palmer Williams & Patternmakers on:LinkedIn: https://www.linkedin.com/in/tandiwilliams/Instagram: https://www.instagram.com/thepatternmakers/Twitter: https://twitter.com/tandi_willFacebook: https://www.facebook.com/thepatternmakers.com.au/To stay in the loop with the latest research, big ideas and useful tools, you can sign up to get Patternmakers' free, monthly Culture Insight & Innovation Update direct to your inbox each month: https://thepatternmakers.us10.list-manage.com/subscribe?u=7f009b1b1f874eddcffa4d79c&id=1408ed145f

Economic impact and market forces with Jeremy Thorpe

What does good leadership look like in the era of cultural democracy?In this episode Tandi speaks with policy consultant John Knell and CEO and Melbourne Fringe Creative Director Simon Abrahams about key shifts currently taking place in the arts and cultural sector.They discuss the particular challenges of leading a cultural organisation today, and how clarity of purpose is the key to resourcefulness.Key points covered:Why ‘conversations’ are replacing ‘marketing’ in arts organisationsHow cultural leaders are different to leaders in other industriesWhy the power of your vision is the key to mobilising resourcesOne powerful tip for becoming a stronger leader and enabling people to flourishWhy today’s cultural organisations need to be platforms for other people’s creativityHow to turn uncomfortable moments into fuel for innovationCulture organisations need to be committed to understanding their past, present and future audiencesHow to think about measuring intrinsic and instrumental valueWhy you should think carefully about your goal before you apply any tool or techniqueJohn Knell is one of the UK’s most influential thought-leaders on organisational transformation. He works with corporate and public sector clients on issues focusing on leadership, employee engagement and future of work. John is the co-founder of Intelligence Agency and was previously Director of Research and Advocacy at The Work Foundation. He has written The Art of Dying and The Art of Living, London’s Creative Economy: An Accidental Success?, Whose Art Is It Anyway? and The 80 Minute MBA. John’s consulting clients have included Microsoft, Tesco, Astra Zeneca, Eversheds, Lloyds TSB, Manpower, and Siemens. John's current clients include The Wellcome Trust, Art Council England, Taylor Vinters, Liverpool Everyman and the BFI.Simon Abrahams is a creative producer and arts advocate with recognition as one of Australia’s arts and cultural leaders. He joined the Melbourne Fringe team in 2015 and is currently the Creative Director and CEO. In the past Abrahams was Head of Programming for The Wheeler Centre and Executive Producer and Co-CEO for Polyglot Theatre. Simon co-founded Theatre Network Australia and was Chair from 2010-2017. Simon’s work has been awarded with the 2015 Melbourne Award (Melbourne Fringe), 2011 Governor of Victoria Export Award for arts and entertainment (Polyglot), three AbaF Awards, the 2014 CHASS Future Leaders Award. Also an actor, Simon appeared in Bron Batten’s The Dad Show.For more details, including the full transcript of the conversation, you can head to the episode webpage: https://www.thepatternmakers.com.au/podcast-episodes/episode3Connect with Tandi Palmer Williams & Patternmakers on:LinkedIn: https://www.linkedin.com/in/tandiwilliams/Instagram: https://www.instagram.com/thepatternmakers/Twitter: https://twitter.com/tandi_willFacebook: https://www.facebook.com/thepatternmakers.com.au/To stay in the loop with the latest research, big ideas and useful tools, you can sign up to get Patternmakers' free, monthly Culture Insight & Innovation Update direct to your inbox each month: https://thepatternmakers.us10.list-manage.com/subscribe?u=7f009b1b1f874eddcffa4d79c&id=1408ed145f

Cultural democracy and leadership with John Knell and Simon Abhrahams

How can cultural organisations make sure their community engagement is meaningful and impactful? In this episode, we talk with Jade Lillie and Lia Pa’apa’a about best practice when it comes to community relationships, in all forms.They cover topics such as culturally and creatively safe spaces, starting a project the way that we want to finish it and the importance of being able to share failure and learn from it.We cover:Why community-engaged practice is so powerfulHow to relinquish curatorial power and create culturally and creatively safe spacesThe reason you need to start a project the way you intend to finish itHow to leave a legacy in the context of finite project fundingThe importance of sharing failures and learning from our mistakesWhy it’s an issue when CACD is seen as a separate artform rather than a way to work all the timeWhy we need to watch out for ‘deficit model’ thinking and adopt a strength-based approach insteadHow practitioners can think about self-awareness and take responsibility to learn about a community before starting work.Jade Lillie been working as an executive and leader in arts, culture, health, community and international development, education and training for the past 15 years. She is a specialist in strategy, community and stakeholder engagement, facilitation, collaboration and partnerships, people and culture.After 5 years as Director and CEO with Footscray Community Arts Centre, she was awarded the prestigious Sidney Myer Creative Fellowship for 2018 - 2019. As the Director, Public Affairs with cohealth, she leads research, policy, advocacy, strategic and government relations, marketing, communications and sponsorship.Read about Jade’s new book project, The Relationship is The Project at www.therelationshipistheproject.comLia Pa’apa’a is a Samoan/Native American woman who works across Australia as artist and community arts worker. Pa’a’a’a started out as a teacher, trained in Indigenous Education. She has spent the last five years working on Indigenous and Pacific festivals in urban, regional and remote Australia. Lia lives in Cairns where she works with the local community to produce contemporary dance shows and is developing her own platform Plant Based Native to investigate the intersections of food/art/community and wellbeing.For more details, including the full transcript of the conversation, you can head to the episode webpage: https://www.thepatternmakers.com.au/podcast-episodes/episode2Connect with Tandi Palmer Williams & Patternmakers on:LinkedIn: https://www.linkedin.com/in/tandiwilliams/Instagram: https://www.instagram.com/thepatternmakers/Twitter: https://twitter.com/tandi_willFacebook: https://www.facebook.com/thepatternmakers.com.au/To stay in the loop with the latest research, big ideas and useful tools, you can sign up to get Patternmakers' free, monthly Culture Insight & Innovation Update direct to your inbox each month: https://thepatternmakers.us10.list-manage.com/subscribe?u=7f009b1b1f874eddcffa4d79c&id=1408ed145f

Community-engaged practice with Jade Lillie and Lia Pa'apa'a

What is the role of audience feedback in an artistically-driven organisation? In this episode Tandi is joined by renowned audience researcher Alan Brown, and Executive Director of Arts Development at the Australia Council, Wendy Were. They discuss how to gather insight from audience surveying, why negative feedback can be for fuel decision-making, and the use of feedback data by funding bodies.This episode covers:The role of audience feedback in artistic decision-makingWhether arts managers should be required to be researchersHow to prepare yourself for negative feedback from audiences and what it meansWhy some artistic leaders are hungry for audience input, and others aren’tThe potential for audience feedback data to be misused by funders and funded organisationsWhy achieving a state of flow is the gateway to impact for audiencesWhere it's really helpful to get audience feedback, and where it isn’tWhy building the critical skills of your audience is a long-term investment in your organisation.Alan Brown is a leading researcher and management consultant in the non-profit arts industry. His work focuses on understanding consumer demand for cultural experiences and helping cultural institutions, foundations and agencies see new opportunities, make informed decisions and respond to changing conditions. His studies have introduced new vocabulary to the lexicon of cultural participation and propelled the field towards a clearer view of the rapidly changing cultural landscape. Alan is the founder of CultureLab, an international consortium of arts consultants who aim to build a bridge between academic research and everyday practice, and to speed the diffusion of promising practice into the cultural sector.Prior to his consulting career, Alan served for five years as Executive Director of the Ann Arbor Summer Festival, where he presented Ella Fitzgerald, Sarah Vaughn and many other artists. He holds three degrees from the University of Michigan: a Master of Business Administration, a Master of Music in Arts Administration and a Bachelor of Musical Arts in vocal performance.Dr Wendy Were was appointed the Executive Director, Strategic Development and Advocacy at the Australia Council for the Arts in 2014. Previously CEO at West Australian Music, Business Advisor with the Creative Industries Innovation Centre, Artistic Director and Chief Executive of Sydney Writers’ Festival. Wendy also holds a PhD in Literature.Wendy has wide-ranging experience in arts management, curation and business development and a track record in championing the development of sustainable career paths for Australia’s artistic workers. She has worked in the sector for 20 years. For more details, including the full transcript of the conversation, you can head to the episode webpage: https://www.thepatternmakers.com.au/podcast-episodes/episode1Connect with Tandi Palmer Williams & Patternmakers on:LinkedIn: https://www.linkedin.com/in/tandiwilliams/Instagram: https://www.instagram.com/thepatternmakers/Twitter: https://twitter.com/tandi_willFacebook: https://www.facebook.com/thepatternmakers.com.au/To stay in the loop with the latest research, big ideas and useful tools, you can sign up to get Patternmakers' free, monthly Culture Insight & Innovation Update direct to your inbox each month: https://thepatternmakers.us10.list-manage.com/subscribe?u=7f009b1b1f874eddcffa4d79c&id=1408ed145f

Audience feedback and artistic reflection with Alan Brown and Wendy Were

Ideas, tools and techniques for a stronger culture sector. Join me as I pick the brains of experts in research, business, economics, technology and policy. We talk about the challenges of reaching new audiences, securing funding and amplifying the positive impacts of our work. I want to make sure arts & culture professionals have access to the best quality thinking and insights. My goal is to help grow your organisation bigger, better and stronger, so collectively, we can do even more good in the world.

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Theory of Creativity

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