Special Episode 300: From Apple to Disney and Why We Still Hate Facebook
Special thanks to Gary Busey for his amazing introduction, to Pamela Muldoon for her sultry voice, and to JK Kalinowski for his design chops. Welcome ...
This Old Marketing
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About
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
Content Marketing Trends, Pet Peeves and the Best Business Books of All Time [Special Episode] (299)
In this special Thanksgiving episode, Joe and Robert answer these seven questions: 1. What are we currently reading? Joe is reading Snow Crash by Neal...
NFTs for Marketing: Stunts vs. Utility (298)
Is Disney going metaverse? Of course they are, but should they at this point? Joe and Robert discuss exactly what Disney needs to do (and, of course, ...
The Token Subscription Model (297)
With three episodes until the amazing 300th This Old Marketing episode, Joe and Robert discuss the token as a subscription model. Specifically, what w...
Is Facebook's Move to Meta Good or Evil? (296)
The big news of the week was Facebook's name change to Meta (for metaverse). But was the purpose of it to distract the The Facebook Papers? Robert say...
The Platform Wars Heat Up (295)
Apple's new mobile privacy terms are creating problems for both Snap and Facebook. Twitter showed improvement. Spotify is shining. eSports and enterta...
Donald Trump Launches TRUTH Social (294)
In headline news, former President Donald Trump launches a right-wing social network called TRUTH, and does it inside a SPAC. Financial services compa...
The Creator Economy Is Not Failing (293)
Meredith's sale says big things about the future of media. Joe and Robert break down the what and why. Axios says that the creator economy is failing....
Facebook Conspiracy Theories (292)
This week, Joe and Robert discuss the outage heard around the world...Facebook. What does it mean for marketers and creators? At the same time, Facebo...
9 Content Marketing and Creator Economy Strategies (291 - Special Episode)
In this very special Content Marketing World episode, Joe and Robert break down their 2021 keynote presentations, talking about the opportunities in t...