I speak with the Commercial Director of Southampton FC (my boyhood club) about what it takes to run a football club, especially during the pandemic. Along with a few football discussions, we also take a dive into how the club bounced back from one of the worst defeats in PL history, why sports sponsorship needs to be turned on it's head and why Southampton are the prime example of a challenger brand.

Uncensored CMO

How to punch above your weight - David Thomas, Commercial Director, Southampton FC

I'm very pleased to be joined by one of our guests from season two, Orlando Wood. I've invited him back on because Orlando is going to be revealing some brand new research building on his seminal work of Lemon from last year about right-brained online advertising. He's got some genuinely, really powerful insights, not just advertising, but on culture in general. I wanted to find out what has changed in the last year, and what new insight does he has, particularly when it comes to advertising online.

Achtung! How to create and sustain attention - Orlando Wood, System1

Living up to his billing as the most uncensored guest ever, marketing professor Mark Ritson joins Jon on the podcast. From why most CMOs are shit, why spending in a recession is required, to revealing why Jon got fired after a 6-month walk of shame. Warning - this episode contains explicit content and would not recommend listening with kids around!

Mark Ritson - The s**t, the pipe, and what to do with it

Mark Borkowski is a legend in the PR industry, running his agency Borkowski. I speak with him about why his business is booming, how the transition to remote work has been for them and why Boris Johnson's message and tone has been poor.

Why we must focus on what matters - Mark Borkowski

I catch up with the founder of Manifest PR, Alex Myers, to talk about the impact of Coronavirus on the PR world and some of the best approaches we've seen by brands. We also talk about now is the best possible time to write your brief.

Why it’s time for a new brief - Alex Myers

Lucy Jamison is the founder of Uncommon, a creative studio building brands that people in the real world actually wish existed. I speak with Lucy about the Brewdog hand sanitiser campaign, coming up with the idea for ITV's 'Clap From Our Carers' ad, her take on Boris' message a few weeks ago and why they are making candles.

An uncommon approach to the crisis - Lucy Jameson

Kate Waters is the director of client strategy and planning at ITV, one of the UK's biggest broadcasters, who have taken a considerable hit during the crisis. Even though the audience figures are through the roof, advertising revenue is down. Kate talks us through the dark arts of TV media and why this is the case. We also discuss what's likely to happen in the future of advertising and what will be effective going forward.

Why there has never been a better time to advertise - Kate Waters, ITV

I'm back with a guest from series 1, Ian Millner, Global CEO of Iris. We talk about the impact the coronavirus has had on the agency when most of their clients have had their budgets cut, how they are keeping morale up within the team and what their plans look like in the future.

The impact of covid-19 on an ad agency - Ian Millner

The author of the IPA's best-selling book, Lemon, Orlando Wood joins me for this episode of the Uncensored CMO. Orlando has a particularly unique perspective of how we can produce right-brained ads in this time of uncertainty. With his approach backed up by his findings in Lemon, we find out exactly how, as brands, we should be advertising.

Creative effectiveness in a crisis - Orlando Wood

I'm joined by founder of Dark Horses, Simon Dent, and The Naked Professor, Ben Bidwell, for a chat about mental health during the pandemic. Simon has had to deal with his agency and clients going through a huge drop in revenue and has enlisted the help of Ben (not just through hard times) to keep morale up in the team.

How to stay positive during the crisis - Simon Dent & Ben Bidwell

Hear how Direct Line have managed to achieve their best employee engagement levels despite the crisis, how their 4 guiding principles are helping them make the right decisions for their customers and employees in uncertain times and why ‘wait and see’ is a legitimate strategy.

How Direct Line are marketing during Covid-19 - Mark Evans

After getting halfway through recording series 2, we got hit with the Coronavirus and it didn't feel quite right releasing the episodes as they were. So instead, I'm going to be talking to experts in their field about marketing in a crisis.

New series: marketing in crisis

In this episode, I speak to Jess Butcher, founder of Tick Done (previously co-founder of Blippar) about what it's like being a woman in tech, scaling a vc-backed tech business to $1b valuation and how she's going to make social media more humane in her latest endeavour. A thrilling conversation with someone who isn't afraid to say exactly what she thinks.

Challenges of being a tech entrepreneur - Jess Butcher

I catch up with Alex Myers, founder of Manifest, to find out how they helped create one of the most famous Beer brands on the planet without any conventional advertising. Alex discusses how he created the agency, how BrewDog became famous, what happens when it all goes wrong and some strong advice on strategy for every brand.

How I made BrewDog famous - Alex Myers

I catch up with Ian Millner global CEO and co-founder of Advertising agency iris to discover what it’s like running an Ad agency. Ian shares his views on what makes a great agency, why clients get the agency they deserve and his views on hot topics like pitching, in-housing and diversity.

How to run an ad agency - Ian Millner

The Uncensorced CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

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Uncensored CMO

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