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Use Case

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Exploring the start up world in India and learning from some of the most accomplished entrepreneurs, investors, and CXOs in India. Part of turnaround.substack.com turnaround.substack.com

Marketing +2: Building power users & some marketing stories with Sanjay Ramakrishnan, Ex-Flipkart & co-founder of Multiply Ventures

February 24, 2020

Sanjay Ramakrishnan was the Senior Director for Product Marketing at Flipkart and has led various leadership positions at literally every one of the c...

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Marketing + 1: Raja Ganapathy, Ex-Sequoia Cap CMO & Co-founder, Spring Marketing Capital

February 17, 2020

In the past on the Use Case podcast we’ve discussed and debated how several Indian startups have been commanding incredibly high valuations to their b...

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Be CEO, Be Pirate - Uplive CEO, Andy Tian on live streaming, India-China competition and growth

January 27, 2020

On a recent trip to Beijing, I was travelling in the subway during peak hours. I looked to my left - almost everyone I saw was on their phones. Looked...

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The rule of 40 & Sanjay Nath on how to build, scale & measure growth in B2B and SaaS startups

January 13, 2020

In today’s episode we are joined by Sanjay Nath, who is the Managing Partner of Blume Ventures, one of India’s leading early stage VC firm. From his e...

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Product Management 2: Deepak Abbot, ex SVP at Paytm on Building an app for India & Growth Hacking [BONUS VIDEO CONTENT]

December 30, 2019

India is the world’s fastest-growing app market but it is also a competitive and fragmented market. Only a few companies have been able to scale and a...

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Product Management 1: Sidu Ponnappa, of GOJEK on what makes a superapp, his journey & managing hyper growth

December 23, 2019

Every product manager has a unique story. The multi-dimensional nature of the role implies that there is no one fixed path to becoming a great product...

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Media Industry's shifts in business models, platform economy and what to build next with Miten Sampat, CSO at Times Internet

December 9, 2019

In today’s Use Case podcast, we try to understand how the media industry has changed in the recent past, what sort of business models are working and ...

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Indian SaaS revolution, product design and more with Rajan, Co-founder of Upekkha

December 2, 2019

Some six months ago, after shutting down Factordaily, I joined Freshworks, a fast-growing software as a service company built out of Chennai. If you’v...

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Designing for Next Billion Users with Payal Arora, digital anthropologist & author

November 19, 2019

Payal Arora, digital anthropologist and author of the book, ‘The Next Billion Users: Digital Life Beyond the West’ talks to Jayadevan on the sideline...

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The untold Flipkart story with Mihir Dalal, Author of Big Billion Startup

November 11, 2019

Seasoned Indian business journalist and author of ‘Big Billion Startup- The untold Flipkart story’, Mihir Dalal shares the ups and downs in Flipkart’s...

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