We Are What We Buy

We Are What We Buy

Dr. Michael Solomon

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Businesses succeed when they satisfy their customers’ needs. But how can you do that unless you understand what those needs are? The reasons we buy aren’t as obvious as they seem. That’s because we don’t buy product features, we buy the benefits they provide. Two brands that seem very similar may mean something very different to consumers, and sometimes even they can’t tell you why they prefer one over another. We Are What We Buy helps YOU to und...
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Businesses succeed when they satisfy their customers’ needs. But how can you do that unless you understand what those needs are? The reasons we buy aren’t as obvious as they seem. That’s because we don’t buy product features, we buy the benefits they provide. Two brands that seem very similar may mean something very different to consumers, and sometimes even they can’t tell you why they prefer one over another. We Are What We Buy helps YOU to und...
Read More
Episodes (14)
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Influence is Not a Four-L...

12 Dec 2019 | 53 mins 12 secs

Influence is Not a F...

12 Dec 2019 | 53 mins 12 secs

The New Luxury Consumer

05 Dec 2019 | 52 mins 56 secs

The New Luxury Consu...

05 Dec 2019 | 52 mins 56 secs

Green Marketing: Doing We...

28 Nov 2019 | 53 mins 02 secs

Green Marketing: Doi...

28 Nov 2019 | 53 mins 02 secs

Encore: We Are What We We...

21 Nov 2019 | 52 mins 45 secs

Encore: We Are What ...

21 Nov 2019 | 52 mins 45 secs

The Direct Selling Model:...

14 Nov 2019 | 53 mins

The Direct Selling M...

14 Nov 2019 | 53 mins

Death of a Salesman? The ...

07 Nov 2019 | 52 mins 53 secs

Death of a Salesman?...

07 Nov 2019 | 52 mins 53 secs

What's In Store for Custo...

31 Oct 2019 | 55 mins 12 secs

What's In Store for ...

31 Oct 2019 | 55 mins 12 secs

You Are What You Post: Ho...

24 Oct 2019 | 52 mins 34 secs

You Are What You Pos...

24 Oct 2019 | 52 mins 34 secs

We Are What We Buy - Octo...

17 Oct 2019 | 52 mins 42 secs

We Are What We Buy -...

17 Oct 2019 | 52 mins 42 secs

Music to Your Ears... and...

10 Oct 2019 | 56 mins 21 secs

Music to Your Ears.....

10 Oct 2019 | 56 mins 21 secs

I Want It NOW! How to Eng...

03 Oct 2019 | 53 mins 59 secs

I Want It NOW! How t...

03 Oct 2019 | 53 mins 59 secs

Decoding the Mind of the ...

26 Sep 2019 | 53 mins 49 secs

Decoding the Mind of...

26 Sep 2019 | 53 mins 49 secs

This or That? How We Deci...

19 Sep 2019 | 54 mins 13 secs

This or That? How We...

19 Sep 2019 | 54 mins 13 secs

We Are What We Wear The P...

12 Sep 2019 | 52 mins 45 secs

We Are What We Wear ...

12 Sep 2019 | 52 mins 45 secs