Marketing is all about an exchange of value. But how can you create and share value if your customers don’t know or believe you have it? That’s why in...
The New Luxury Consumer
The traditional luxury consumer values heritage, scarcity, craftsmanship and status. But times are changing. What does luxury mean today, and how shou...
Green Marketing: Doing Well by Doing Good
It seems that almost everyday we hear new alarms about the environment. How can marketers prosper but still minimize the negative impacts of waste and...
Encore: We Are What We Wear The Psychology of Blue Jeans
Many products play a key role in defining who we are – even if they are just everyday things. Blue jeans are a great example. Sure, they are durable a...
The Direct Selling Model: What 20 Million People Know That You Don't
More than 20 million Americans are involved in direct selling, where independent distributors sell to customers in non-retail settings such as homes a...
Death of a Salesman? The Role of Personal Selling Today
Although many of us love to spend time on social media, in many situations we still rely upon professional salespeople to help us to learn about, eval...
What's In Store for Customers: The Physical Shopping Experience
Retailers want you to come in—and stay. Careful store design increases the amount of space the shopper covers, and stimulating displays keep them in t...
You Are What You Post: How Social Media Impacts Our Lives
The social media revolution has changed our lives -- for better or worse. Today we might revise our show's focus on We Are What We Buy to We Are What ...
Music to Your Ears... and Wallet
We assume that most of what we know about a brand, store, or organization comes from what we see. But the reality is that we hear is crucial as well. ...