How B2B Marketing Leaders Can Plan For An(other) Unpredictable Year
Once again, marketing leaders find themselves planning for a year that seems to defy planning. How does the calculus differ this time around? On this ...
What It Means
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The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.
The Risks And Rewards Of Biometric Data
Biometric data use is at a crossroads. Consumers love the convenience it provides but have privacy concerns. In this episode, VP, Research Director Me...
Transformation, Not Adaptation, Will Be Key For B2B Sales Leaders In 2022
To succeed in 2022 and beyond, B2B sales leaders need to transform and embrace the new digital normal. Vice Presidents Mike Pregler and Stephanie Siss...
Chasing The ROI Of Sustainability In Tech
Did you know that the technology industry accounts for more than 1.4% of global carbon emissions? So what are industry players doing about it? In this...
Could The Chip Shortage Derail Your IT Transformation?
The short-term impact of the chip shortage is clear to anyone who’s tried to buy something with a plug or a battery lately. But what long-term impacts...
A CISO’s Guide To Employee Empowerment
What’s the most important thing a security leader can do to empower their direct reports? Delegate. Learn how to do it effectively from VP, Principal ...
Retailers: Here’s What To Expect During The 2021 Holiday Season
Last year, US retail sales increased 8.3% year over year. What will 2021 bring? VP and Research Director Fiona Swerdlow explains what retailers need t...
Solve Customer Mysteries By Uniting Quant & Qual
Quantitative data science and qualitative design research deliver richer, more accurate customer insights by working together. VP and Principal Analys...
The Why And How Of Co-Innovation
In an era of digital sameness and disruption, leaders need to look beyond their own four walls to innovate. In this episode, Vice Presidents Matt Guar...
The Rising Cost Of Ransomware
What’s driving the increase in ransomware attacks, and what can security leaders do to protect their organizations? Analysts Allie Mellen and Steve Tu...