Review and Reflect
This is the last lecture in the Writing for Strategic Communication series. (Thanks for your time and interest.) It reviews the 12 previous lectures a...
Writing for Strategic Communication
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About
Writing for Strategic Communication is a practical subject that provides an overview of the various forms of professional writing in strategic communication. These include writing for websites and blogs, tweeting, newsletter copy, letters and memos, media releases, feature articles and more. Students develop their own blogs, learn interviewing and note-taking techniques and conduct a face to face interview with a professional communicator. Students are encouraged to explore the concept of ‘great writing’ as a construct for developing their own writing skills.
Speechwriting
If you are the speech writer, and that is not unusual in strategic communication jobs, then you will need to learn to put words into someone else's mo...
Visualisation and Gamification
While writing may still be the 'main game' in strategic communication, this lecture explores how it is being joined by visuals and games in one of the...
Writing as Thought Leadership
Bold and authoritative strategic communication writing can be the key to establishing a platform as a thought leader for an individual or an organisat...
The Role of Media Releases
This lecture describes the elements of writing a media release, what to include, things to avoid, some tips from George Orwell and more. Copyright 201...
The Writer’s Toolbox – Some ‘How-To's’
We look at media releases next lecture but here are the other key calling cards of strategic communication writers. This lecture looks at interviewing...
The Professional Writing Process
One of the balancing acts of strategic communication writing is meeting the needs and wants of the client or the boss while writing something that act...
The Professional Writing Process (handout)
One of the balancing acts of strategic communication writing is meeting the needs and wants of the client or the boss while writing something that act...
Writing for Print
The impact of social media is seeing a decline in the use of print in strategic communication but this also represents an opportunity for communicator...
Writing for Social Media
Is tweeting a profession now? Hell yeah. And writing for social media is about to become shift work. This lecture looks at the changing role of strate...