Does PR have a Future?October 14, 2021 Leaner staffs, fewer journalists in the newsrooms, and a growing suspicion regarding the integrity of earned media have placed the PR profession in...Listen/Show notes
The Marketing Agency of the FutureSeptember 30, 2021 Heads up to agencies: Your business model needs an update. The needs of the workforce have changed—resulting in hundreds of vacant positions. The “...Listen/Show notes
Customer Service Goes ‘Digital First‘September 16, 2021 Phone reps are no longer the front line of customer service. Customers now reach out to their suppliers first through digital channels. In turn, co...Listen/Show notes
Why You Should Care About CDPsAugust 26, 2021 The tools needed to manage your customer data have changed dramatically since the days of “database marketing” in the 1980s. The latest iteration i...Listen/Show notes
The Power Communicator Returns!August 12, 2021 The role of the PR professional is changing fast. No longer limited to media relations or crisis management, these days PR people have evolved into...Listen/Show notes
John Wanamaker Was Right! How Fraud Wastes Your Digital Ad DollarsJuly 29, 2021 Bot-generated fraud on digital advertising will waste $42 billion by 2022, according to Jupiter Research. A shocking sum. Our guest, Dr. Augustine ...Listen/Show notes
Are Loyalty Programs Doomed?July 15, 2021 The marketing world has embraced loyalty programs ever since the launch of the American Airlines AAdvantage program in 1981. But these transactiona...Listen/Show notes
Are Walled Gardens the Future?June 24, 2021 Why do walled gardens exist in the first place? The answer is quite simple, because they can. When it comes to advertising, giant firms like Facebo...Listen/Show notes
Is Marketing Dead?June 10, 2021 In this provocative episode, database management expert Theresa Kushner explains why she believes that the marketing profession as we know it today...Listen/Show notes
The Future of RetailMay 27, 2021 During the pandemic, we’ve all be watching with horror as stores close and shopping behavior has turned upside down. Amazon’s sales are up 40% in t...Listen/Show notes