WVU Marketing Communications Today
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West Virginia University's WVUMCToday is the intersection of data-driven decision making and marketing practice.

Does PR have a Future?

  Leaner staffs, fewer journalists in the newsrooms, and a growing suspicion regarding the integrity of earned media have placed the PR profession in...
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The Marketing Agency of the Future

  Heads up to agencies: Your business model needs an update. The needs of the workforce have changed—resulting in hundreds of vacant positions. The “...
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Why You Should Care About CDPs

  The tools needed to manage your customer data have changed dramatically since the days of “database marketing” in the 1980s. The latest iteration i...
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The Power Communicator Returns!

  The role of the PR professional is changing fast. No longer limited to media relations or crisis management, these days PR people have evolved into...
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Are Loyalty Programs Doomed?

  The marketing world has embraced loyalty programs ever since the launch of the American Airlines AAdvantage program in 1981. But these transactiona...
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Are Walled Gardens the Future?

  Why do walled gardens exist in the first place? The answer is quite simple, because they can. When it comes to advertising, giant firms like Facebo...
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Is Marketing Dead?

  In this provocative episode, database management expert Theresa Kushner explains why she believes that the marketing profession as we know it today...
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The Future of Retail

  During the pandemic, we’ve all be watching with horror as stores close and shopping behavior has turned upside down. Amazon’s sales are up 40% in t...
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