What is the real value of the youth market for your business? Does going after the youth market mean you have to cut your prices? Does going after the youth market mean you invest on being at the forefront of marketing trends? What happens if you just ignore the youth market? ---- This show answers these questions and more. To get a more detailed look of the content, visit http://www.mobileyouth.org

Youth Marketing Academy

Why are youth important to your business?

http://www.YouthMarketingAcademy.com The high cost of youth attention continues to rise and brands addicted to Paid Media are scrambling to find away to keep product demand high after the product launch.  Ghani Kunto discusses alternatives to Paid Media and what it means for brands like Nokia and Microsoft.

Can you afford the rising cost of youth attention?

http://www.YouthMarketingAcademy.com Mobile operators would certainly welcome a different OS in the market, but as Nokia has seen with its launch of Lumia 900, staging a comeback is not as simple as coming up with a "killer product."  With RIM putting its hopes up with the coming BlackBerry 10, it's only appropriate to ask this question: How can companies like Nokia and RIM stage a comeback? Ghani Kunto plucks out the key lesson in brand turnaround stories like Converse, Ford, Apple and Nintendo

How can companies like Nokia and RIM stage a comeback?

http://www.YouthMarketingAcademy.com The role of brands have changed in today's context of youth marketing.  Ghani Kunto talks about the role of Fans in branding today and how companies can tap into their Fans.

Branding and Fans

http://www.YouthMarketingAcademy.com Ghani tackles another question frequently asked by clients: What do women want?  It's not pink products, is it?   Topics: Pink, women, marketing, branding, youth, content vs context, Honda, Nokia, Bic, Lego

What do women want from brands?

The show covers insightful stories into the lives of young people and how these findings relate to the field of youth marketing.