Business
Welcome to Season 1, Episode 010, of Web and BeyondCast. On this cast, we will be discussing marketing video production--what it takes to get the marketing videos you need for your business created. And, to do that, I've brought in my go-to expert on video production, Sharon Sobel of Picture This Video. We are going to learn about what questions you should ask when starting a video project, who you're hiring, and what platforms you should use to get the word out there about your videos once they're made...and much more. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/010 for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. In this Cast Ray Sidney-Smith, Host Sharon Sobel, of Picture This Video, has been producing video projects for business clients for over 15 years. Having evolved from tape to DVD, to online delivery, her experience and varied skills help you rest assured you are getting someone knowledgeable and experienced in all facets of production, so she’s able to work with you to produce something within your budget, and that meets your marketing video needs. Show Notes Resources we mention, including links to them will be provided here. Please listen to the episode for context. PictureThis Video - Sharon Sobel - Web and BeyondCast - Episode 010 - Marketing Video Production PowerPoint presentation for listeners to download Mobile Video Tripods (on Amazon) Lavalier microphone for smartphones/tablets (available as single or double microphone version) Videographer - camera work and possibly primary audio (make sure they know) Video Editor - may also be your videographer if they have the skill sets; takes the raw video and your script and edits it to the final video Video Producer - liaison between client and other video professionals roles executing the project Microsoft Word, Google Docs or LibreOffice Writer YouTube Vimeo YouTube Live Facebook Live Periscope / Twitter Instagram (15 seconds of video at a time in Stories; ~60 seconds for posts) Instagram’s IGTV (vertical only; one-hour time limit) Best Tool of the Week (Ray) Ripl (Sharon) RockNRoller Cart Raw Text Transcript Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases. Read More Voiceover Artists 0:00 Welcome to web and beyond cast were small business comes to learn about marketing and managing on the web and beyond with your host Ray Sidney-Smith. Ray Sidney-Smith 0:11 Hello there small business owners, entrepreneurs and community Welcome to Episode 10 of Web and BeyondCast. I'm Ray Sidney-Smith and we are going to be talking today about video marketing in kind of a different way than we typically do. We're going to flip it on its head and actually talk about video marketing from the production side, we're going to talk about how to actually get the fundamentals of production getting video prepared for how do you plan out a video, how do you do scripting? How do you get this shooting right for video footage and using some of the tools for getting the video prepared. And when you need to hire a professional. I mean, so many times, there comes a point where you decide, okay, I'm going to do video, I'm going to make video part of my business marketing strategy. And then it doesn't happen, it doesn't materialize. And that's when maybe a professional needs to be brought in. And that's why today I have brought on the show with me, Sharon Sobel. She is the owner of picture this video and has been producing video projects for bu...