Business
Real estate agent + client collaboration platform… Naman Desai, Co-Founder at Quo (which simplifies real estate agent + client collaboration via a platform and mobile app) joins Thomas Kutzman and Scott Pollack in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu. In this episode: A customer engagement tool that empowered brokers, allowing them to work closer with clients, increasing efficiency How the app allows agents and clients to search and share listings together in one place, as a neat and organized way to keep track of properties they view, with the ability to take notes and store photos, better streamlining the process to make better decisions more quickly Allowing the app to maintain a place as preferred place to engage and track real estate opportunities and clients How Quo gives brokers an app to put in their clients’ hands, positioning the broker as more tech-forward How Quo can help speed up process of scheduling a viewing, with automation, and reduces time lag More feedback opportunities for the client, providing a good data and analytics resource Building out algorithms to suggest properties actively Obvious use case in New York City, but why in Cleveland? Looking to integrate CSS, zero lag time Is the tool more vertical vs. suburban? Markets with a lot of buyer and seller activity How Quo started as a concierge service for renters looking for new apartments How the co-founders realized a lot of people had a similar knack for helping people in the real estate space to help with real estate process; and, as the company grew and looked to scale, it started doing focus groups and one was people helping with what worked for them — and the biggest was when they had a friend that helped them Agents wanted the communication platform, not the concierge service Pivoting to the communication tool Data in which people said what they wanted and so Quo followed it Not so stuck on idea that they wouldn’t listen, letting customers guide where they go Getting consensus on a change in company direction, and how the co-founders were married to solving a problem — not on the way to solve it The importance of continuing focus groups The pushback from brokers — overcoming friction in getting clients to download the app A must-have feature was a team collaboration piece Being comfortable with changes in business, such as pivoting in his previous business ClassPass Real estate as learned behavior vs. in the blood, etc? Taking risk in business and startups How finding one’s passion brings the opportunity to make more than anywhere else by doing what one thinks is right Fear of missing out