Business
On this episode of Establishing Your Empire I host Joah Spearman. Joah is the CEO and Founder of Localeur who has helped more than 5 million people experience traveling like a local from insiders who share authentic recommendations on their favorite local places to eat, drink and play. Joah started Localeur in 2013 by asking a dozen friends in Austin to recommend their favorite local spots before the South by Southwest Festival. Joah’s path has been anything but straight. His career started by working for the Texas Longhorns while in college, then a speechwriter in D.C. His first business was a social media consulting company helping to turn Austin’s Rainey Street into a nightlife district. After that, he opened a sneaker boutique in Downtown Austin, underneath the mayor’s office at City Hall. Then he convinced the founders of SXSW to let him create and run the first-ever fashion part of the festival. Somehow, the combination of all these experiences gave Joah a unique perspective on what a traveler really wants when they visit a new city: authentic recs from locals. Now, some 180 cities later, it seems to all make sense.