Business
It’s one thing for the general public to misunderstand what financial advisors do or be mistaken about important principles of personal finance. But what about financial advisors? What myths and misconceptions do you believe that might be holding you back from giving your clients the best advice? That’s what today’s guest is here to talk about. John De Goey is a Portfolio Manager with Wellington-Altus Private Wealth. He has built a national reputation as a trusted authority on professional, transparent and evidence-based financial advice. He’s written for publications including Canadian MoneySaver, MoneySense and The Globe and Mail, and appeared on television programs like CBC’s MarketPlace, News World and BNN’s Market Call. He’s the author of The Professional Financial Advisor, now in its fourth edition, and STANDUP to the Financial Services Industry, released last year. In today’s episode, he’ll discuss misconceptions commonly held by financial advisors, why advisors might hold these misconceptions, and what you should believe instead. Listen in to hear more about John’s work, research and advice for advisors and investors. What You’ll Learn in This Episode: The unglamorous yet insightful reason behind John becoming an advisor (3:35) Common myths and misconceptions in financial advising (5:00) What advisors get wrong about cost (9:15) Why advisors ignore the evidence and recommend activities that don’t add value (18:20) The key beliefs advisors should focus on improving (26:35) Why investors will need to be part of the solution (21:55) Why the reason for advisors’ beliefs isn’t the most important question to explore (38:20) Links and Resources: Standup Advisors STANDUP to the Financial Services Industry: Protecting Yourself From Well-Intended But Oblivious Advisors Email John Quotes by John De Goey: “There are a lot of advisors that should be part of the solution, want to be part of the solution, but the really ugly secret that a lot of people in the industry don’t want to come to terms with is that there are many advisors that are themselves part of the problem.” “Any advisor who is worth his or her salt would do very well to understand that where the rubber hits the road is in the behaviour that they help to enforce or disabuse their clients of.&rdq