Business
The traditional marketing funnel uses A/B testing and can be quite time consuming to zero in on the best marketing strategy. Today the landscape of traditional marketing techniques is rapidly changing with the use of AI and autonomous cross channel marketing. In this episode, Jim Calhoun/CEO of Nectar9 talks about how they are building a world in which marketing automation is truly left to the machines.Jim Calhoun is a seasoned Silicon Valley executive with a track record of success developing software, teams, and businesses. His early work included the development of enterprise content management software at NetObjects, Inc. Then as the chief executive of PopularMedia, Inc., Calhoun and his team developed enterprise marketing software that analyzed social connections to make predictions about consumer behavior. Backed by Sequoia Capital and Steamboat VC (Disney), the company was later acquired StrongView Systems in 2009 to extend that company's product portfolio into the then-emerging social media sector.My favorite quotes from Jim Calhoun:“The comfort level of customers taking on AI is interesting to watch.”“It takes a while for advanced customers to say OK, we are going to turn all of this stuff over to AI.”“AI takes the drudgery out of working with spreadsheets.”“You can’t step in the same river twice.?”“The cost of experimentation with AI and ML is very low.”How to reach and stay connected with Jim Calhoun:LinkedIn: Jim CalhounWeb Site: nectar9.comEmail: jim@nectar9.comAbout PPQC:Process and Product Quality Consulting (PPQC) helps global executives tackle complex corporate challenges.To learn more about PPQC, visit www.ppqc.netSupport the show (https://ppqc.net)