Business
In this episode we had the amazing opportunity to speak with Rory Sutherland: Vice Chairman, Ogilvy Group, Author of "The Wiki Man" & “Alchemy: The Surprising Power of Ideas That Don’t Make Sense", writer of The Spectator's Wiki Man column and public speaker. We had great fun speaking and learning from Rory about all things ideas, decision making, entrepreneurialism, culture and much more.
We're sure our viewers and listeners will learn a lot from the exciting and fast paced Ad man and he gives us insight into many different concepts, stories and how businesses and entrepreneurs can look at the world differently and how to think outside the box. As he says "Ask yourself, what isn't this data telling us. What the data leaves out, may be more important that what it leaves in."
Enjoy the episode and it was a great pleasure speaking with Rory and we know you will all enjoy it.
We talk about:
0.20 - Intro
0.35 Zoom
02.05 - Tech hardware
03.29 - Perceptions / substitutions
07.10 - Selling via zoom
08.36 - Open world with zoom - recruitment
09.40 - Commute vs working
10.40 - Tradeoffs / Retirement
12.35 - Values - free where and free when and free who
17.47 - Decision Making
18.40 - Data
19. 45 - Entrepreneurial thinking
21.01 - Counter intuitive ideas
25.14 - Drayton bird direct marketing
28.15 - Experimentation
29.00 - Products
31.00 - Numerical Information and pitfalls
36.00 - Numbers reduce risk taking
37.00 - Individually rationality and collective stupidity
45.00 - Intentions & Reasoning
49.51 - Opposite of good ideas can be another good idea
54.10 - Ogilvy - The Pipe
55.30 - Viewpoints & Diversity
58.30 - Tacit Knowledge
59.59 - Closing remarks
A big huge you again to Rory for coming on the show and we hoped you all enjoyed the episode.
Keep up to date with Rory Sutherland on the handles and links below.
https://twitter.com/rorysutherland
https://www.spectator.co.uk/writer/rory-sutherland
We hope you enjoy the episode and please subscribe to our podcast. New episode every Wednesday.
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