Business
In today’s show, Carol reveals her philosophy towards brand-building, and shares a simple but highly effective five-step process to help you create your own magnetic brand. When we are staring out, many of us are prone to overwhelm as we benchmark ourselves against people who are far ahead of us. We try to model ourselves on these people who have already put in years of work to get to where they are right now. This results in stress, and ultimately inaction. To, build your brand, you must be willing to start at the very bottom – by working on your foundational skills. Once you figure out your skills and build your credentials, you need to figure out your ideal client avatar. Next, and perhaps the most important step of your brand-building process is your offer. How can you come up with an irresistible offer that succeeds in attracting your ideal client avatar? And finally, you need to ramp up your effort, and build a community of like-minded individuals. Whether you are an established entrepreneur or an aspiring one, this show is full of some great nuggets guaranteed to help you out. Enjoy! Resources Carol Elizabeth