Business
In this episode of the Talking Business Australia Podcast, co-hosts Melissa Dickfos and Cath Fowler share 10 copywriting tips for small business owners.Copywriting is the art and science of writing words that sells your product or service and convinces prospective customers to take action.In this episode we cover:What copywriting isJust get startedInject your personalityDo your researchThe importance of good headlinesKeeping your copy conversationalUsing the power of storytellingThink about the visual appeal of how words appear on a pageFocus on the benefits, not just the featuresInclude a clear call to actionKnow that working with a copywriter still will need your input on a copywriting task as you know your business bestLinks mentioned in the show:Talking Business Australia WebsiteTalking Business Australia FacebookTalking Business Australia InstagramFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram