10: Jingle Brains

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Between the Liner Notes

Music


Jingles are traditionally defined as short songs about a product that are written for TV or radio, but—with songs like Poo-Pourri’s “Imagine Where You Can Go” being released on the internet—does the traditional definition need to be expanded? Listen as Tim Taylor, author of “The Sounds of Capitalism” and Helen Zaltzman, the host of The Allusionist, take us through the century long history of ad music, and examine what jingles sound like in the internet age.