Miscellaneous
Do you have trouble sleeping at night because of what you wished you had said to a patient or prospect? Maybe your insomnia is a product of the queasiness you feel from what you actually said but wished you hadn't! We've all heard about the advice some consultants have given to determine your day one & two success based on whether the person sitting in front of you was left in tears or not. On the flip side, some leaders propose chiropractic should be a decision based only on it's life enhancing benefits and positive outcomes. What's right? What works? What will allow you to find that deep sleep and, at the same time, your patients to get what they need from you. What I Covered What is a realistic level of concern you should, as a doctor, communicate to a patient or prospect? What are the lasting effects of manipulating a response such as crying or extreme upset? It goes far beyond the impact to your patient, it leaves an imprint on your brand that can be difficult to cleanse. Authentic Concern. What is it? How can you start to develop your own guideline for communicating it to a patient? Who does poor or a lack of communication hurt the most... the patient or you?