#107 - Science and Marketing (Assess Quality in 3 steps)

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Think Fitness Life

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The goal for the episode is to help people be a better critical thinker. Help sort out data, look at both sides and infer your own opinions.  We give examples of quality scientific research resources; Pubmed, Research Gate, Google scholar are the big 3. We discuss the following; Correlation vs causation Start with 1930 to 1950’s; Cigarettes advised; https://rarehistoricalphotos.com/doctors-smoking-cigarette-1930-1950/ Metabolism; https://www.nytimes.com/2021/08/12/health/metabolism-weight-aging.html Aging and caloric restriction; https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5514430/ How-to do a quick analysis of a research article in 3 main categories 1. Data (sample size and strength of findings) Empirical vs analytical (meta study vs 1 study) Epidemiological study vs not 2. Funding (ex. Game changers - James Cameron backed by Pea Protein) 3. Confounding variables - limits to research, what future research needs to confirm findings before facts For more training resources including blogs and videos,  visit www.Thinkfitnesslife.com