Business
When .ID (Informed Decisions) was founded, the term startup didn't exist. The founder was Ivan Motley and after spending a period of time working within larger organisations, he thought that by starting his own business he could create the change in the world he wanted to see. It's a familiar story for many of us today, but one that was a little more unusual 20 years ago..ID are all about harnessing data that tells a story, enabling those who are shaping our communities to make better decisions. They are demographers, geographers, economists and technologists, and have created an organisation that contributes significantly to impacting our society for good.Our guest for this episode is Lailani Burra, the CEO of .ID. Lailani originally came to the company to work within client services, and when Ivan decided to step back from the day-to-day of the business Lailani was appointed CEO. Now fifteen years into her time at .ID, Lailani is facilitating cultural change that's enabling this organisation to get even better at delivering products that improve our lives.We find .ID inspiring, not only for its vision, but also for the way they're going about it. 'Humble' and 'bold' are two of the values that drive the way .ID does business. Those values describe Lailani, they describe the culture of the organisation and they describe the way .ID approaches its customers.To keep up to date with what is happening with Cogent, including when new episodes of this podcast are released, you can subscribe to our blog at cogent.co/blog. Or follow us on Twitter: @cogent_co or Instagram: @cogent_co.