Business
CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the University of Pittsburgh. European School of Management and Technology in Berlin, Germany. Previously he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. CB received his PhD in Marketing from the Wharton School at the University of Pennsylvania in 1993 and his MBA from the Indian Institute of Management in 1984. Before joining Boston University, he was on the faculty at the Goizueta Business School, Emory University. In this episode, the following topics are discussed: Consumer behavior CSR — how to understand stakeholder reactions? Is there a disconnect between CSR goals and execution? CSR success via empowering employees and shared ownership Is the company walking the walk? Check it by going to one of their factories away from corporate headquarters Unilever and check dams Enel in Chile and teaching self sufficiency Resilient communities Innovation is necessary to sustainability Enel’s My Best Failure Innovability CSO and CMO: dual role at Unilever — Keith Weed Nestle: COO as the sustainabilty architect of entire company Engaging NGOs as a means for meeting CR goals Relationship between CR and financial performance Greenwashing Where are the sustainabilty jobs for college graduates? NOTES CB Bhattacharya How to Make Sustainability Every Employee’s Responsibility Sustainability Lessons From the Front Lines Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value LinkedIn: CB Bhattacharya CB Bhattacharya (@CBsuite) | Twitter Book: Straight Man Harpic ABOUT PHILIP BEERE Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands. He says sustainability stories are one of the most powerful ways companies can manage their reputations. Connect with him by clicking here.