#113: Ditch the Like in the Know, Like, & Trust Framework & Replace it With This.

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Aesthetic Marketing Podcast

Business


The Know, Like, & Trust Factor is one of the most well-known phrases in marketing and one of the most effective ways to grow your business. The idea is in order for people to do business with you, they have to Know who you are, Like, what you have to say, & Trust that you’re the right fit for them. But there’s an inherent problem that arises when you create content that people “Like”. Instead, I want you to consider replacing “Like” with this...