Business
Below are the resources Ernie discussed in this episode. How to use free online “billboards” to market your practice, blog post by Ernie (summarizes the points covered in the podcast) Loom video demo- (Ernie demonstrates how he tweaks his LinkedIn “headline” bio on his iPhone) Linktr.ee service-Allows you to bundle several link sources and link to a page that hosts those links. Also allows you to track how many clicks each link gets. Here are the character limits for some popular online platforms: LinkedIn Headline (120), Instagram (150), Twitter (160), Facebook (101) Character Counter- A free web tool for calculating the number of characters in text. 10 LinkedIn Profile Summaries We Love- By Kate Reilly (2019) Grab my Basic Guide to Working Smarter if you want to learn how to use technology make your practice easier to manage (i.e. more automated, more virtual) and less dependent on you doing work and making decisions. Thanks to Our Sponsors Smith.ai is a superior virtual receptionist service for small businesses. They specialize in working with solo and small law firms. Smith.ai offers friendly receptionists who can respond to callers in English or Spanish, screen and schedule new leads, and even take payment for consults. And they do this 7 days a week 24 hours a day! And they don’t just handle conversations by phone — they also have 24/7 live agents and chatbots capturing leads on websites and via text message (even Facebook Messenger). If there’s one growth hack for your practice, this is it. Smith’s friendly gatekeepers can staff your front lines while you work uninterrupted. You can finally have the peace of mind that while you’re working, knowing that you’re not missing out on future work. Plans start at just $140 a month for calls or chats. They even offer a totally free chatbot, so there’s no excuse! Try Smith.ai today and see for yourself why attorneys like Justie Nicol in Colorado say Smith.ai receptionists are the “secret to business growth and client happiness.” Smith.ai offers a free trial, and podcast listeners get an extra $100 discount with promo code ERNIE100. Sign up and learn more at www.smith.ai. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at emeraldcitypro.com