Technology
Dan Gipple is the founder of BetterPoints, a behaviour change technology company that provides a software platform which enables their clients to motivate people, focussing on sustainability, the environment and more. Put simply, their aim is to challenge people to do better. Highlights: How evidential, trackable change is effective in motivating people How BetterPoints created early traction by targeting the audience that needs your solution the most How finding a like minded, complimentary partner is more beneficial than working alone The importance of building a team to fit your culture, and how this is reflected in successful investment Useful links: BetterPoints (https://www.betterpoints.ltd/) Green Angel Syndicate (https://greenangelsyndicate.com/) Time stamp: [01:09] An introduction to Dan Gipple and BetterPoints [02:55] The career path that lead him to BetterPoints [07:16] Educating people as an effective way of motivation [08:05] Creating a currency within BetterPoints [08:30] What makes BetterPoints different and more effective than other campaigns? [10:50] Dan’s moment of realisation when seeing results in the market [12:42] Advice on turning a vision into a successful campaign with traction [15:00] Approaching the investment market [16:30] Finding a complimentary partner and building a team [20:10] Making sacrifices in order to take a leap of faith and do good [23:28] Where does Dan see BetterPoints in 10 years? For more information go to Green Add Venture (https://greenaddventure.com/) This episode is hosted by Jake Woodhouse - connect with Jake on Linkedin (https://uk.linkedin.com/in/jakewoodhouse) or Twitter (https://twitter.com/jakewoodhous) This episode is produced by Woon Tan of Podcast Publishing (http://podcastpublishing.help/)