Business
Twyla Verhelst is one of the top 50 women in accounting. She is head of the Accountant Channel and leader of the New Accounting Professionals Program at Freshbooks. She’s also a CPA and has deep personal experience in advisory accounting, so she knows how to leverage technology and create high-value client experiences. We’ve discussed the need to create the “Future-Ready CPA,” and Twyla has a different term for these CPAs of the future. Twyla believes CPAs and accountants have to stop thinking of themselves as business historians and instead start thinking of themselves as progressive, pushing the industry and leading us forward. Listen to learn how you can become a progressive CPA. To learn more, and for the complete show notes, visit https://blionline.org/blog (blionline.org/blog). Resources: LinkedIn: https://ca.linkedin.com/in/twylav (ca.linkedin.com/in/twylav) https://www.accountingtoday.com/opinion/from-essential-to-indispensable-the-5-stages-of-navigating-covid-19 ("From essential to indispensable: The 5 stages of navigating COVID-19”) https://www.accountingtoday.com/opinion/growth-drivers-for-accounting-firms-in-the-post-pandemic-era (“Growth Drivers For Accounting Firms In The Post-Pandemic Era”) Future-Proof is a production of http://crate.media (Crate Media)