14 - Key lessons we've learnt about launching a healthy food brand

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Thrive - Ethical Entrepreneurs Podcast

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Welcome back to the Ethical Entrepreneur podcast… An inspiring conversation with Amy and Jeff from Hunter & Gather - an innovative food brand that produces a range of avocado based products. They operate by a set of guiding principles and have grown a strong and respected ethical brand. This is the third podcast interview in our short series with Nourish Award Winners. Thanks for listening in and please do head over to iTunes and hit subscribe, write a review of the show as I always love hearing your feedback. Also, keep your eyes out for the Launch of our Thrive Brand Academy this month - an online resource and course platform that’ll help ethical, health brands to learn about building a brand online. www.thrivebrandacademy.com What we discuss in this episode: How to choose a brilliant brand name and the ™ process Solving a problem in the market that you’ve endured yourself Where the healthy food market is going next and how to keep up How entrepreneurs are driving change in big food corporations Taking products from idea to shelf and what the journey looks like The key things to remember when scaling up Launching a product that disrupts a marketplace Quotes: "After seeing such compelling changes in my own diet, I really needed to share this message to many more people" "Keeping ahead of the product curve is key, when you launch a disruptor brand you have to educate the audience as to why they need them" "We're our own customer first, in everything we do"   More from Amy & Jeff at Hunter & Gather https://hunterandgatherfoods.com https://www.instagram.com/hunterandgatheruk https://twitter.com/huntergatheruk   More from Thrive: https://thrive-magazine.co.uk/our-mission/ https://www.instagram.com/thrivemagazine/ Thrive Brand Academy - helping ethical brands to launch and grow... www.thrivebrandacademy.com    What does it mean to be an ethical business? An ethical business is a business that considers the impact its actions, products and services have on the environment, people and animals. Including the origin and supply chain of its products or services and how they manufacture and distribute them. Content Disclaimer The information contained above is provided for information purposes only. The contents of this audio are not intended to amount to advice, and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this episode. article, video or audio. Thrive Media and The Ethical Entrepreneur Podcast disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.