Business
David Lecko Today’s guest is David Lecko, founder of the DealMachine. At just a few years old, DealMachine has already reached 9,000 subscribers and 80,000 downloads. This app provides a simple way to maximize your efforts driving for dollars to get a high ROI list. In today’s episode, David and Brian talk about how the app works, how it is beneficial for investors, and what they’re doing at DealMachine to continue to innovate. Key Takeaways: [1:15] The Deal Machine app is a simple way to scale driving for dollars and get a high ROI lead list. From your car, you can take a photo of the house, and then it will fill in the information, and automatically send a mailer to the owner. [3:05] David developed the app out of necessity while he was getting into real estate. He was driving for dollars himself when he was first looking for a rental, but never made the time to follow up and get mail pieces sent out. [5:10] David breaks down the app itself. It is like a CRM in that it will re-send the mail on a schedule you set. It’s just for houses that you input while you’re driving for dollars, however. It is compatible with many other CRM’s investors may be using. [7:20] David shares some stories from users of how DealMachine is best used. He suggests that the best way to use the app is to have several people drive for you. There are several features in the app to help monitor and track these drivers. [9:35] From listening to users, they’ve been able to implement some other different features. One of the most recent developments is bulk-adding houses you’re already mailing so your drivers don’t add them. They are also going to upload vacant lists. [13:15] David talks about the things they are doing to innovate and continue to improve their product. They are focusing on going deep into the driving aspect of lead generation, as opposed to other companies that may be adding it as a module to whatever they already do. [14:05] Listening to user feedback is the greatest way they release features for the app. Customer service is a huge part of their business model, and they continue to improve the app based on what the users want. [14:45] Having big names support them and partner with them has allowed for their growth. These relationships were based on a genuine human connection first, rather than anything business. [17:00] If you want to try DealMachine, there is a 14-day trial that includes some free postcards. You can use the promo code REILIVE to get $40 of free mail. Visit the website linked below to sign up and apply the promo code. [18:45] David shares the one thing you need to know about DealMachine: You have to add at least 200 properties and contact them (postcards or calls) at least three times each. To get the best bang for your buck, you need to use it enough to know if it works! These numbers are pretty low compared to other stats that have been discussed on the show. [21:15] The driving for dollars list is the best list you can have because you are the only one who will have it. It takes a little bit of extra work but gives you an incredible advantage that most other people won’t do. Mentioned in This Episode: Meetings Daily REIA Show REI Facebook Page Brian’s Book DealMachine