#16: Building an Energy Supplement Brand


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Starting From Scratch


Chris Hawkes had to pivot his product from peanut butter to eventually making natural energy boosters for active people. B-Line came from a lack of healthy options for boosting your energy on the trail. After having experience with product marketing in the past he took his skills to building his idea and eventually got distribution. Entrepreneurs like Chris learn on the go and pivot their marketing and product strategy along the way.