[161] Scaling Justin's to a $286 million exit with Justin Gold, Founder of Justin's

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Wavebreak Podcast: Grow Your Shopify Store

Business


In 2004, Justin Gold was a vegetarian searching for a way to fuel his active lifestyle.So he started making varieties of protein-packed nut butter, and now, he’s pretty much reinvented almond butter as we know it.Today we’re joined by Justin Gold, founder of Justin’s.In this episode we talk about his journey from starting in his kitchen, to raising money, recruiting talent, and ultimately exiting for $286 million.We also talk about what his involvement with Justin’s looks like now, some of the products he enjoys the most, and his work in private equity.Justin is someone who didn’t come from a typical business background and started something huge.He’s a great reminder to be curious, and how sometimes the most important thing is simply getting started.  The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersJustin'sBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.