Business
According to my brand affinity model for influencer marketing, your employees are those that naturally have the most brand affinity for your company because they are an organic part of it. How, though, do you activate your employees as influencers? How does this relate to the concept of employee advocacy? How would this work in regulated industries? And are there any analogies to leveraging employees as influencers that you see in influencer marketing today?Today's episode covers all of these questions and is a summary for a recent webinar I did for the leading employee advocacy platform PostBeyond entitled "Employee Advocacy is out, Employee Influencer is in."Links mentioned in the show:Exploring the impacts of employee advocacy on job satisfaction and organizational commitment: Case of Taiwanese airlines: http://www.isihome.ir/freearticle/ISIHome.ir-21028.pdfFTC calls out Sony -- and Deutsch L.A. -- for deceptive advertising: https://adage.com/article/news/ftc-sony-deutsch-la-deceived-consumers/296004The Age of Influence: https://nealschaffer.com/ageofinfluenceEpisodes mentioned in or related to this one:165: Influencer Marketing During COVID-19: Still Worth the Investment?123: Enterprise-Wide Employee Advocacy is a Natural Outcome of Social Business [Sociabble Interview]121: Everything You Wanted to Know about Employee Advocacy [PostBeyond Interview]115: How Cathay Pacific Built a Global Employee Advocacy Program107: Creating Employee Advocates with GaggleAMP94: Employee Advocacy, Social Selling, and The Missing Alignment Between Sales and Marketing82: How to Take Your Employee Advocacy to the Next Level: An Interview with GaggleAMP69: The Definitive Guide to Employee AdvocacyReference Links for Neal SchafferMy Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview