169: How to Leverage Your Employees as Influencers

169: How to Leverage Your Employees as Influencers

Maximize Your Social Influence with Neal Schaffer

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According to my brand affinity model for influencer marketing, your employees are those that naturally have the most brand affinity for your company because they are an organic part of it. How, though, do you activate your employees as influencers? How does this relate to the concept of employee advocacy? How would this work in regulated industries? And are there any analogies to leveraging employees as influencers that you see in influencer mark...Read More
According to my brand affinity model for influencer marketing, your employees are those th...Read More