Business
The ability to acquire customers to fill a coworking space to 90-95% capacity, and then replace customers every single month as members inevitably leave, is central to a coworking space operator’s ability to survive. If you don’t build and optimize a customer acquisition machine, you may not fail, but you will not thrive. The ability to acquire many individual or small teams as customers every single month, is what differentiates your coworking business from a landlord or a commercial real estate broker. In this episode, we talk about what the customer acquisition process looks like in a coworking business and how it differs from models like Knotel which just filed for bankruptcy. Looking for the show notes for this episode? www.everythingcoworking.com/episodes/188