Business
A big hello from Portland, Oregon! Welcome to another episode of B2B Marketing & More with Pam. I have a fantastic guest today - Kristina Jaramillo, and she is the president of Personal ABM. Kristina is also the co-host of the Stop The Sales Drop podcast. Today we talk about where marketers can better help sales boost revenue. In this episode: What are some of the biggest challenges when working with sales? How can marketers help sales define the problems at hand? Regarding trends, what can marketers do to help the sales in the middle of the purchase funnel? What is the course of action if companies want to be incredibly successful with ABM implementation? Why is it important for sales reps to have their social media presence in order, and how can marketing help? How to get to know the sales team better and how can marketing help sales boost revenue. How should marketers structure their impact? What should success metrics look like on the marketing side? How should marketers quantify the marketing's contribution to sales and sales revenue? What is the number one thing marketers need to do if they want to start or initiate ABM with the sales team? Quotes from the episode: "There has to be a stage check-in all the time on their top tier accounts. The middle of the funnel and the end of the funnel focus should be on the top tier accounts. And whoever owns it just needs to be a team player with everyone else." "Sales needs more help in the middle to the bottom of the funnel. I think the marketing's got top of the funnel nailed. It's marketing's job and their duty to create content, create case studies, create an article, whatever it is, to push that further so that they can have that very personalized approach." ————— If you want to chat, reach out to any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.