Kristin Kurth, author, professor, and co-founder of Equibrand consulting, shares what upstream marketing is and why it is the key to competitive advantage.  Learn the difference between upstream and downstream marketing and how implementing the principles of upstream marketing correctly and at the right time can impact any business&apos;s health, growth, and success. 

Business Owners Radio

197 MARKETING | Why Upstream Marketing Is The Key to Competitive Advantage. w/Kristin Kurth

The show that helps your business grow. Business Owners Radio is where established business owners get the latest strategies, insights, and practices to build a sustainably profitable business. Co-hosts Craig Moen and Shye Gilad offer entrepreneurs the best “ROL” (Return on Listening) on the internet, with episodes featuring dynamic interviews with business experts and strategists, in-depth reviews of important business trends, and innovative technology, frameworks, and tools you can use right now to run your business better. Find out more at BusinessOwnersRadio.com.

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