Business
Fayola Douglas, experiences editor at Campaign, is joined by Peter Heath, Managing Director of PLASA, and Helen Hanson, Founder of HEL's, an immersive events and brand experiences agency.They discuss the events industry and what needs to be done to save it, including the recent #lightitinred campaign that saw buildings illuminated across the country.The coronavirus pandemic essentially brought the live events sector to a standstill. While furlough schemes and government funding is helping, some say freelancers, self-employed people and suppliers, are not receiving the support needed. With the return to events now looking like a long slow journey, this podcast explores what the sector needs to thrive in the future. Running order:0:00 - Intro and news with Simon Gwynn1:00 - John Lewis dropping it's tagline5:30 - Return to the office9:30 - Simon’s experience of a socially distanced gig14:00 - Introductions to Peter Heath and Helen Hanson16:35 - The current state of the events industry17:35 - The #lightitinred campaign19:30 - How the pandemic has affected Helen’s business and other businesses25:15 - Discussion on the furlough scheme and £1.75 billion Government help for buildings 28:40 - How will events work with social distancing?31:52 - Are there things to look forward to? Get in touch with us:Email Omar or Ben with questions or ideas for future episodes: omar.oakes@haymarket.com, ben.londesbrough@haymarket.comFollow us on Twitter: @CampaignMagFollow us on Instagram: Campaign MagazineJoin our LinkedIn groupRead advertising industry news, features, and see the latest ads on campaignlive.co.uk.