Business
With everything that is happening in the world right now with the coronavirus (COVID-19) pandemic, more and more businesses are asking their team to work from home, so this episode with Brodie Sharpe couldn't have been better timed. Brodie owns a niched online physiotherapy business aimed at runners called Break Through Running, which can be found online at https://breakthroughrunning.physio/ Today we discuss: The how and why of creating an Online Physiotherapy Business Testing out the processes Using his two podcasts to promote his business and what he is passionate about: Everyday Running Legends Podcast - interviewing runners with great stories Run Smarter Podcast - this podcast is educational and ties in more with the business Lessons learnt from the book Book Yourself Solid by Michael Port Don’t worry about delivering too much information. What you want to do is deliver as much information that you’re uncomfortable with, and then deliver more. Becoming the patients first line of contact, by telling and teaching them everything If you only give teasers of information, they will find the rest of the information they require elsewhere. Teasers are sometimes seen as sneaky. If you deliver as much as possible and they will go to you first. Online Versus Hands-On Evidence has proven that the best effective management of a running injury is the correct diagnosis and injury education about how they got the injury and what they can do moving forward Strengthening, modified training & guidance running programs and stretches can all shown adequately online. A good education gives you long-term results, whereas hands-on treatment is only short term. Q: How can you apply this thinking to your own business - not everything needs to be face to face? If you have any questions about this episode, please email me at tf@tysonfranklin.com. or you can connect with Brodie Sharp on his Facebook group Become A Smarter Runner or on Instagram @brodie.sharpe Subscribe To My Newsletter If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails. Podiatry Business Coaching One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you grow your podiatry business in 2020. FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. Bonus: 12 Secrets to Get More People Through Your Front Door. Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.