Business
This episode is packed full of really great, insightful nuggets that I am so excited for you to hear. Heather Singleton is a dear gift full of wisdom and I know you will walk away with helpful knowledge on your business journey. We discuss brand strategy and how branding doesn't exist just for those your brand is trying to reach, but branding also has an internal purpose for your employees to promote the business. We also discuss hiring corporate trainers - internally or externally and how your business or brand can utilize the last 18-20 months of the Covid season to 'pivot' and see good things come for your brand. Born and raised in Charleston, South Carolina, Heather graduated with a political science degree from UofSc in 2010. Since graduating, Heather has worked in public service and corporate sectors, with focuses on training, project management and fundraising. She is now the Principal Consultant of Strategic Public Relations Consulting, a consultancy that supports organizations with internal and external communication needs. She is a board member of the Greater Columbia Community Relations Council and volunteers with her church. Heather finds purpose in helping others improve their professional skills to become the success stories that they were born to be.