#225: Owning Your Exit (Part 2): How Saud Grew Exponentially, Went International, Sold to Private Equity & Stayed True to his 'Why'

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Life After Business

Business


This is Part 2 of a 2-part series with Saud Juman, who last week shared his sensational journey to becoming intentional. This week, we talk about his 9-figure exit and the tactics that allowed him to grow and scale the company while keeping his why in focus so all of his decisions aligned with his ultimate goal. I broke this episode into a two-part series because I think Saud’s story does a great job highlighting why it’s absolutely crucial to understand who you are, what you want from your business and life and why before you build your strategic plan to grow and exit the business. The big takeaway from the second part of this series is Saud’s lesson in intentionality and how planning can help keep your business flexible for changes that happen without warning. Knowing who you are, what you want, and what strategies you need to employ to get you there is essential for success.   What You Will Learn In Today's Podcast Interview The philosophy that Saud follows and how it guides him in his personal and professional life How Saud integrated his customers into his content creation process How Saud has scaled his company Why Saud values mentorship so much The purpose of finding two mentors: one industry-specific and another business/goal-specific mentor How health and impacting people’s happiness is really a singular message in Saud’s time of solitude How to avoid complacency after you achieve success The importance of client and customer involvement in your offerings that they’ll compete with each other for recognition (to the point of adding value to your offerings/company) How to create a revenue-generating engine Saud’s three deal makers and breakers and the importance of remembering where you came from How your spouse is also your advisor   Are You Growing The Value of Your Business Take The 2-Minute Assessment To Get Your Intentional Growth Score™ And 1-Page Vision Board. Are you company's current initiatives intentionally designed to increase the value of the business? Do you know what you want from your business long term and why? Do you know what your company is worth? Do you know the differences between Management, Family Transitions, PE Firms, ESOPs and Strategic Buyers? Does the business have a written strategic plan on how to achieve the desired normalized EBITDA and valuation?   About the Guest: Saud Juman loves basketball and business. At a young age, his mother encouraged him to get out and form his own league so he could follow his passion. After that, there was no stopping him.Saud created such a successful business in university that he had to find a way to spend their profits or else pay them to the university. He created scholarships, funded trips and events, and found creative ways to give the money back to the students. Fast-forward to today and Saud has grown, run, and sold a multi-national business called PolicyMedical Inc. that developed numerous hospital data management systems trusted by over 3,000 healthcare organizations. He’s passionate about mindset and serving others.   Quotes: 17:04 - “We listened to the customer in terms of what their problem was, what their pain is, and we were singularly focused in always being able to provide a solution.” - Saud Juman 19:31 - “When you start getting a little bit of success in the form of sales or whatever else, you can easily become complacent, lazy, and lose sight of what the