23. State of Motherhood with Jill Koziol

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Marketing To Mums

Business


In this episode Jill Koziolshares her experiences as a co-founder and CEO of Motherly. We cover lots of ground however we focus the bulk of our discussion around Motherly’s annual ‘State of Motherhood’ survey which highlights that mothers are feeling unsupported (amongst other things). The research insights Jill shares are significant and we discuss how brands could use these insights to better communicate with mothers. This episode provides a small insight into Katrina’s new book, The Mother of All Opportunities, which references Motherly’s State of Motherhood report. The book will launch on 16th October 2019 in New York at the M2Moms conference.   For show notes head to: https://marketingtomums.com.au/podcast/ep23-with-jill-koziol-state-of-motherhood