Ariel Kaye, founder and CEO of the home brand Parachute, talks about how her company has grown throughout the pandemic, why they are investing in stores, and what's on the horizon for the home segment as we look toward 2022. Learn more at retailgetsreal.com.

Retail Gets Real

237. Growing a digital-first home goods store with Parachute

Retail impacts everyone, every day, everywhere. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.

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Retail Gets Real