Business
Beardbrand’s approach to content marketing has resulted in 1.6 million subscribers on YouTube. On today’s episode, I am bringing back my good friend Eric Bandholz. I first met Eric in 2014 at an Ecommerce Fuel event and he was one of our early Ecommerce Influence podcast guests. Since then, he’s been continuing to build an incredible business called Beardbrand. In this episode, we talk about being on Shark Tank, what it’s like being the face of your brand as a founder, content marketing that creates superfans and so much more. Enjoy! Episode Highlights 5:11 The stressful, year-long experience of being on Shark Tank 12:23 The difference between having business partners and owning 100% of your business 14:53 How Eric has created freedom in his life and business over the last 8 years 19:44 The pros and cons of being the face of your brand 22:27 How Beardbrand showcases different facets of their brand through multiple social media channels 25:27 Beardbrand’s approach to dealing with online haters 27:55 What Beardbrand focuses on to stay ahead of their competition 29:48 An approach to content marketing that creates superfans 31:57 The lesson COVID-19 has taught businesses 34:49 What Eric wishes he had known when he first started his business 35:27 The system Eric uses to hire top-notch employees 37:29 Key roles Eric plays in the business today 39:16 Using agencies to grow your business and when to transition to in-house 43:50 Beard Brand’s approach to paid advertising 46:05 What Eric is curious about right now 48:52 The hidden world of infertility and the journey Eric and his wife have been on Links and Resources: Beardbrand.com Eric Bandholz on Twitter Podcast: Episode 15: Building An Incredibly Successful Community Based ECommerce Eric’s Foundr Course: Blow Up Your Brand Farnam Street Newsletter Fuel Made Traction by Gino Wickman Rocketfuel by Gino Wickman Ecommerce Fuel Shark Tank @a_brawn on Twitter Brand Growth Experts Review or subscribe on iTunes