Business
Apple’s recent championing of consumer privacy means your ad data is never going to be the same. If you’re an eCommerce business owner, you’ve likely been swept up in the confusion around iOS 14 and Facebook ads. Andrew Foxwell from Foxwell Digital is back on today’s show to unpack what this means for you and your business. We’ll be diving into the iOS 14 release and the implications it’ll have on Facebook advertising. We’ll also discuss the tools you’ll need in place for this shift and how you can optimize your ads for this new normal. If your business relies heavily on Facebook advertising, you can’t miss this episode. Enjoy! Episode Highlights 5:21 The current state of Facebook advertising and what you need to know about iOS 14 7:47 Apple’s new positioning around consumer privacy and how it will affect your advertising 9:56 How Apple will control the floodgates of information 12:52 What we know is changing between iOS 14 and Facebook ads 16:05 The upside to these changes within Facebook 18:24 What the upcoming data delay will mean for you 21:42 8 must-have events to set up to prepare for the new normal 25:40 How to set up and customize your new events 28:58 Don’t get taken advantage of: A word of caution when searching for help 32:05 Who is going to be most affected by these changes 37:57 The tools Facebook and Apple are working on to help you Links and Resources: Foxwell Digital Blog: Facebook’s Conversions API (CAPI) and How to implement it with your Shopify site Foxwell Digital Blog: What's Working (and what's not) in a Post-iOS14 World Foxwell Digital Blog: Facebook Advertising FAQs Podcast 278: Facebook’s New Conversions API & Why You Need To Install It Before The New Year Brand Growth Experts The Coalition Foxwell Digital andrew@foxwelldigital.com @a_brawn on Twitter @andrewfoxwell on Twitter Review or subscribe on iTunes